Bridging the Gap between Online Analytics & ROI
Website analytics measure what people do online. Return on investment (ROI) measures what actually happens in your business. When data is translated into action, it becomes a measurable investment.
What Is AEO? And Why It Matters for the Future of SEO
What is AEO—Answer Engine Optimization and how is it changing SEO? Most people have no idea how this new tool for users, using “AI Overview” generated content, has changed the entire search optimization strategy. How do you get your site to show up on the Answer Engine? How does it work and how to use it to your advantage?
What Is Google Tag Manager? A Complete Guide for WordPress Website Owners
Digital marketing today relies heavily on data—how visitors use your website, where they came from, and what actions they take. Google Tag Manager (GTM) manages all the tracking scripts and analytics tools that capture this data. We will break down what Google Tag Manager is, the problems it solves, how it helps SEO, how to set it up, how to add a tag, and how to use it with your WordPress website.
Understanding Zero-Click Searches: What They Mean for SEO and How to Use Them to Your Advantage
What is Zero-click Search, Why does it matter in your SEO Strategy and what can you do to combat zero-click searches? And how can you turn zero-click search into an advantage?
Understanding Schema.org: The Secret Weapon for SEO and AEO in the Age of AI
What is Schema.org? How does it help SEO? How has it become even more important with the advent of AI and AEO? And what are the basics on how to use it on a WordPress website?
How can your business benefit from Blogging?
“Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.”
Internet Marketing Analysis & Proposal Report (IMAP)
Startup Production offers an I.M.A.P. Report (Internet Marketing Analytics & Proposal Report) – which provides clients a full audit and analysis of their online presence with recommendations on how to move forward in building on their strengths and addressing their weakness.
Internet and Digital Marketing to get your Site Seen
Internet & Digital Media Marketing involves driving traffic, inspiring engagement, increasing leads and conversions through various digital media channels.
Content Marketing is King, Queen and the Whole Court
It is the process of promoting your brand, your services and your products without the sales pitch. It’s about creating interest and brand awareness by writing content that not only people want to read but they will search for.
The Key Elements of Branding, Logo, Graphic & Digital Media Design
Branding is about communicating your company’s personality with visual elements, telling a story with graphics and pictures, and being consistent with that visual theme from your logo to your website, your print materials and digital media.
SEO & Content Marketing Trends for 2025
The basics of SEO have not changed … And the basic tenets that I’ve been preaching for years are still in force. Create content consistently that is: So what trends are we seeing in 2025 and what recent Google algorithm changes are impacting your website’s traffic and ranking? TREND ONE: Continue to E-E-A-T Well As…
Startup Production Will Not Use AI-generated Content – Why?
The AI craze has been off the charts the past year with media coverage, labor strikes and many conversations and debates. The new technology has caused a divide, with some for and some against. As with any new technology, a wait-and-see approach has always been my policy, along with investing research on both sides of…