How to write content for your website to rank higher on Google, how to increase traffic, how to engage users, how to increase trust & credibility in your brand, and how to convert users to leads.
SEO & SOCIAL MEDIA TIPS & TRENDS
Search Engine Optimization is about building trust & credibility with the search engines. Social Media is about brand awareness & engagement. Learn more.
Website badges, affiliations, awards and endorsements can mean greater trust and credibility but beware of misleading claims, paid awards, badges with no links, and claims to be experts. If someone claims to be a Google Partner, do your research & Buyer Beware!
Why do business owners need to understand SEO, even if hiring a firm to manage it? Why is SEO crucial to your marketing plan? What are the three building blocks of SEO?
Content marketing is hard, it takes time and involves a learning curve but so worth the effort with proven ROI in your digital marketing strategy.
What is the process of digital marketing? How do you manage yourself or if you don’t have time, what should you know before you hire a digital marketing firm?
Setup and optimize your Google My Business listing to attract local traffic, enhance your local SEO, and increase brand awareness. Here’s how to get started.
“41% of adults (and 55% of teens) use voice search daily.” (Google) What is voice search? Voice search allows users to search by using their voice instead of typing into a search field through either a computer, tablet, smartphone or their digital assistant device. The voice search craze may have begun with Apple’s Siri on…
Each quarter, I’ve been trying to write a digest of recent changes in the Internet Marketing, SEO, Social Media and Web Design realms, to keep my clients informed and prepared as they market their business online, but without overwhelming them with technical jargon or superfluous information. First of all, as I have said many times…
The Value of Social Media for your Brand “Please think about your legacy, because you’re writing it every day.” – Gary Vaynerchuck Social media offers a great way to show off your expertise, your brand’s unique personality, a glimpse of who you are, your staff’s story and your personal entrepreneurial journey. There are various tricks…
Why Brand Websites are still Relevant While I do think social media is still a primary way to capture a select demographic of your target audience, it’s still important to have an engaging and dynamic website as the foundation of your brand’s story.
Content is … STILL King I’ve been preaching the value of good content for years now, and although the technology, search engines and social media platforms are changing faster than we can often keep up with … one thing hasn’t changed: Content is still King. Here are some recent statistics to verify that:
The past year, with social media making the news in the political realm, as well as fake new stories, social bullying, live criminal activity, and other viral negative posts, it was time to make a change in the social media world. Many social media users have complained about the over-commercialization and politicizing of their newsfeeds,…