Website badges, affiliations, awards and endorsements can mean greater trust and credibility but beware of misleading claims, paid awards, badges with no links, and claims to be experts. If someone claims to be a Google Partner, do your research & Buyer Beware!
INTERNET MARKETING IDEAS & WEB MANAGEMENT
How to market your business to promote your brand, encourage engagement & increase conversion. And manage your web presence by staying up-to-date with current trends, search engine updates and protocol changes.
COVID is not only radically changing the way we work, learn and live it’s accelerating technology and services. How can we market our brands now and prepare for markets post COVID?
Over the past three months, we have learned some positive benefits of our new normal of working, communicating and networking online. While Zoom connects us, how can we avoid burnout and make the most of online meeting platforms to increase brand awareness, make new connections and find new leads?
Gutenberg, the new Wordpress block editor is here to stay, and the functionality and tools keep expanding. Here’s a concise and easy to understand tutorial on using Gutenberg for your content management, blogging and content marketing.
Content marketing is hard, it takes time and involves a learning curve but so worth the effort with proven ROI in your digital marketing strategy.
Setup and optimize your Google My Business listing to attract local traffic, enhance your local SEO, and increase brand awareness. Here’s how to get started.
Email marketing has made a resurgence in the past year, as some demographics are becoming exhausted, maybe even suspicious, of social media and social ads, especially considering recent headlines in the news. However, recent statistics show that email marketing campaigns from trusted brands can increase engagement, repeat sales and brand loyalty. And it can do…
Reviewing the new Wordpress update of Gutenberg, asking WHY? then offering an honest review with a handy survival guide to endure and overcome the transition. More information on Wordpress trainings in Lexington KY will be coming soon.
In this day and age, with data breaches, malware attacks such as ransomware, and virus outbreaks, our digital data is a precious commodity that needs layers of protection. In the last year, I’ve seen more of my clients’ websites getting hacked than I have in all the 15+ years previous. In fact recent stats verify this…
What is the General Data Protection Regulation? On May 25, 2018, the General Data Protection Regulation went into effect. The GDPR is a European Union initiative designed to give consumers greater control and transparency when it comes to the personal data companies are collecting and storing. The law protects individuals in the 28 member countries of the European Union, even if…
Why Brand Websites are still Relevant While I do think social media is still a primary way to capture a select demographic of your target audience, it’s still important to have an engaging and dynamic website as the foundation of your brand’s story.
In recent networking events, I’ve encountered some rather aggressive and underhanded marketing strategies. When marketing your brand, many business owners or marketing managers may be desperate to make the deal, to overshadow their competitors and to drive new leads to conversion. Unfortunately, in their attempt for the quick hit, they are forgetting how the long-term…