“Your brand is a set of memories that’s uncovered when people see or hear your name.” – Branding for Dummies
What is Branding?
Branding is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. This process is accomplished mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Branding is about communicating your company’s personality with visual elements, telling a story with graphics and pictures, and being consistent with that visual theme from your logo to your website, your print materials and digital media. Being consistent with your brand design is crucial to it’s success.
The Rule of Seven states that your marketing message or brand design needs to be by the consumer on average seven times before they take note and initiate towards a profitable action (a visit to your website or social media channel, research into your products or services or a purchase). Therefore, for any company’s branding efforts to work, it has to be seen over and over and over again.
“Design is so simple, that’s why it’s complicated.”
Create continuity from your website and online presence to your advertising materials in digital or print formats. We work with our clients on layout, branding and content of each project so their design project makes an impression, promotes their brand and increases conversion. We have over 20 years’ experience creating graphic design projects for small businesses including: business cards, calendars, menus, fliers, brochures, booklets, cookbook, book covers, postcards, invitations, event programs, signs, vehicle wraps, retractable banners, posters, table covers, print ads, and more.
We will work closely with whomever you choose to print your materials to provide them with a print-ready format at their specifications. If you need local or online recommendations, we can provide you a few names so you can compare prices.