What is content marketing?
It is the process of promoting your brand, your services and your products without the sales pitch. It’s about creating interest and brand awareness by writing content that not only people want to read but they will search for.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute
“Content is King” as they say, and this is even more pertinent when it comes to your website content. Good content will engage your customers, attract search traffic and help build your business. Many business owners today are inundated with the daily operation of their company so don’t have the time or desire to write their own content. Startup Production is here to help!