A professional website is just the beginning ….

Once you have a professional website, you now need to create an Internet Marketing Strategy to get your site seen!

Internet Marketing involves driving traffic, inspiring engagement, increasing leads and conversions through various digital media channels. Once your professionally designed website is complete, the real work begins. Startup Production will assist you developing your online footprint via these various outlets:

  • Search Engine Optimization:  Search engine optimization (SEO) is the process of increasing visibility of a website in a search engine results page organically.  Using several protocols, we can work to improve your site’s page ranking with organic content marketing, well chosen keywords, and html coding.   We only use white hat strategies that work with the search engines rules and polices and focus on human audience, rather than tricking the search engines.
  • Search Engine Marketing:  SEM increases your website’s visibility in search engine results pages (SERPs) primarily through paid advertising. For immediate results, we can help create and monitor PPC ad campaigns (with Google Adwords, Yahoo Ads and more) that fit your budget and reach your targeted audience.
  • Branding:  Branding is the process of creating an image for a specific product or service that consumers connect with.  When identifying the name, logo, slogan or design of the company, it creates a positive memorable impression in consumers’ minds.  The process is accomplished through advertising campaigns with a consistent theme.  Startup Production will work closely with you to define, redefine and market your brand.
  • Social Media Management & Marketing:   By regularly and consistently posting high-quality and relevant content on your social media pages, you can enlarge and engage your target audience.  We can help in the training, setup, maintaining and marketing of your presence on social media (Facebook, Google+, Twitter, Pinterest, LinkedIn, Instagram and more). We also help run and monitor ad campaigns and boosting content to specific audiences.
  • Blogging:  Through consistent blogging you can (1) Establish your brand and expertise, (2) increase your Search Engine Optimization efforts, and (3) reap substantial Marketing Benefits.  We offer blog setup & design, blog writing, and blog training for you and your staff.
  • Content Marketing:  By creating content that engages your specific target audience without the direct sales pitch, you increase brand awareness, increase return visits, and showcase your expertise. […MORE]

Internet Marketing Consulting & Workshops

Not sure where to start or what exactly you need to do?  We also offer Internet Marketing Consulting for those clients who need help developing a strategy but want to manage their marketing plan themselves.
  1. Initial Meeting to decipher need & current goals.
  2. Analysis of current internet marketing strategies (website, social media, blog, other advertising efforts).
  3. Research on industry specific marketing, target audience, local economic stats (if applicable).
  4. Create marketing proposal & plan of action based on above information and research.
  5. First training session to review and discuss initial proposal, share recommendations and marketing plan of action.
  6. Second Training session 12 weeks later for analysis and adjustments.