Internet & Digital Media Marketing involves driving traffic, inspiring engagement, increasing leads and conversions through various digital media channels.
Once your professionally designed website is live, the real work begins. There are various onsite and offsite marketing efforts that are essential in building page ranking for your targeted search terms. We educate, consult and advise our clients to implement according to their schedule, budget and resources.
“In a survey conducted by Databox, 70% of respondents said that SEO is better than PPC for generating sales.” – Hubspot
Why is an SEO strategy essential for any business? The competition is much fiercer than it was even a few years ago with nearly 2 billion websites in early 2020. With more websites in your industry, many brands are fighting for the top slots of the same or similar keywords on search engines, because they know that SEO leads are more engaged and often much easier to convert.
“SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close .” – Search Engine Journal
What is Digital Marketing and/or Internet Marketing? Digital marketing, Internet Marketing or Online Marketing encompasses all marketing efforts that use an electronic device or the interne, where business utilize all digital channels such as search engines, social media, email, and other websites to connect with current and prospective customer. It’s the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. Strategies included in this process are SEO, Social Media, Social Ads, Email Marketing, Content Marketing, Blogging, and SEM or PPC Ads.