As an entrepreneur, it’s never too late or too early to ask … how can I sustain a life while also growing my business? How can I find enjoyment in my career without making it the primary focus of my life? And how can I prevent my business (or my career) without it becoming the sole focus of how I identify myself?
When recessions hit, small business owners are hit especially hard as their budgets as well as their assets and financial gains are thinner, and thus have less ‘cushion’ to ride out the hard times. So what can you do to prepare your small business for a potential recession? How can you survive the up and downs of the economy while still growing your business? And why should your marketing efforts continue despite any economic highs or lows? How can you be creative with your marketing budget during a recession?
As questions arise with any breakup, I’ve been asking myself … How did we get here? What went wrong? Why and when did things start to fall apart? And how do I begin to move on post-breakup? So, here’s my story, of the issues I have been experiencing to motivate such a change after all these years.
After 25+ years of entrepreneurship, I’ve learned a few lessons along the way on how to get through the day, the week, the month and the year without the feel of drowning from my to-do list, endless emails, voicemails and meetings, and client requests coming in so fast, you feel as if you’ll never catch…
Busy entrepreneurs have a lot of tasks to juggle, so the last thing you want is another lengthy task added to your to-do list. In the worse of times, your physical and mental health is put on the back burner amid so many responsibilities. It can be hard to stay focused what’s truly important including…
“You’ll never change your life until you change something you do daily. The secret of your success is found in your daily routine.” – John C. Maxwell Busy entrepreneurs need to take care of themselves to keep up with the demands of running their passion projects, their small business. So we’ll share healthy habit ideas…
Overcoming your Fears of Entrepreneurship When deciding to either open your own business or enduring the challenges of running a small business, you may encounter various obstacles and challenges. While some of those challenges you can control (employee issues, client relations, organizational processes, office management), there will be many things completely out of your control…
Never stop marketing regardless of what the economy is doing, but consider current trends and pivot your marketing strategies to create opportunities, increase traffic to your website, and improve customer loyalty. Why should you not cease your marketing even in lean times? How can you revise your marketing during a recession? How can you market your Brand while Also Cutting Costs? And how can we help you cut costs while also provide marketing support and training?
After nearly two years of working exclusively sequestered in my home office, I have learned several lessons and discovered some valuable insights about the way I work and the direction I’d like to lean into in the coming years. Lesson One: Introverts Get More Done without Distractions I have found that in the last 20…
The art of conversation is an essential skill for any business owner. How do you speak your mind, be assertive and communicate your standards clearly without being rude or aggressive? Especially for women business owners. When is it time to speak and when it is best to listen? When speaking, how can you get your…
Each year, I take time to review the year in review, to analyze lessons learned, progress made, and obstacles faced and overcome. This year, like no other, all small businesses faced the challenges of running a business during a global pandemic where most of our consumers were now safely social distancing at home. As business…
COVID is not only radically changing the way we work, learn and live it’s accelerating technology and services. How can we market our brands now and prepare for markets post COVID?