FOR ENTREPRENEUR & BUSINESS OWNERS
Small Business Owners wear too many hats, while trying to maintain work/life balance and make the most of our time. Here’s how.
Overcoming your Fears of Entrepreneurship When deciding to either open your own business or enduring the challenges of running a small business, you may encounter various obstacles and challenges. While some of those challenges you can control (employee issues, client relations, organizational processes, office management), there will be many things completely out of your control…
Never stop marketing regardless of what the economy is doing, but consider current trends and pivot your marketing strategies to create opportunities, increase traffic to your website, and improve customer loyalty. Why should you not cease your marketing even in lean times? How can you revise your marketing during a recession? How can you market your Brand while Also Cutting Costs? And how can we help you cut costs while also provide marketing support and training?
After nearly two years of working exclusively sequestered in my home office, I have learned several lessons and discovered some valuable insights about the way I work and the direction I’d like to lean into in the coming years. Lesson One: Introverts Get More Done without Distractions I have found that in the last 20…
The art of conversation is an essential skill for any business owner. How do you speak your mind, be assertive and communicate your standards clearly without being rude or aggressive? Especially for women business owners. When is it time to speak and when it is best to listen? When speaking, how can you get your…
Each year, I take time to review the year in review, to analyze lessons learned, progress made, and obstacles faced and overcome. This year, like no other, all small businesses faced the challenges of running a business during a global pandemic where most of our consumers were now safely social distancing at home. As business…
Why do business owners need to understand SEO, even if hiring a firm to manage it? Why is SEO crucial to your marketing plan? What are the three building blocks of SEO?
COVID is not only radically changing the way we work, learn and live it’s accelerating technology and services. How can we market our brands now and prepare for markets post COVID?
Over the past three months, we have learned some positive benefits of our new normal of working, communicating and networking online. While Zoom connects us, how can we avoid burnout and make the most of online meeting platforms to increase brand awareness, make new connections and find new leads?
“Compartmentalization: n. a defense mechanism in which thoughts and feelings that seem to conflict or to be incompatible are isolated from each other in separate and apparently impermeable psychic compartments.” – (American Psychological Association) First of all, in psychology, compartmentalizing is applied very differently for those with emotional trauma, depression or anxiety disorder. But the process of compartmentalizing…
With social distancing becoming the new normal, finding ways to be productive, to be focused and to balance work/life while working from home is crucial to our careers and our lives. It’s all about compartmentalization.
Whether economic downtown, personal issues, health problems or in this case a global pandemic, how do you continually and responsibly market your business amidst challenges of time and budget. How can online networking be effective during social distancing.
“Never look back unless you are planning to go that way.” Henry David Thoreau It’s not healthy to continually look back on the past, whether good or bad, because you can easily lose perspective on where you are and where you want to go. Each year, I make exception to this by taking a moment…