Doing Business in our Changing World (During and Post-COVID)
COVID is not only radically changing the way we work, learn and live it’s accelerating technology and services. How can we market our brands now and prepare for markets post COVID?
FOR ENTREPRENEUR & BUSINESS OWNERS
Small Business Owners wear too many hats, while trying to maintain work/life balance and make the most of our time. Here’s how.
How to Work, Network & Communicate during our ‘New Normal’
Over the past three months, we have learned some positive benefits of our new normal of working, communicating and networking online. While Zoom connects us, how can we avoid burnout and make the most of online meeting platforms to increase brand awareness, make new connections and find new leads?
How Compartmentalization can Increase Productivity for Entrepreneurs
“Compartmentalization: n. a defense mechanism in which thoughts and feelings that seem to conflict or to be incompatible are isolated from each other in separate and apparently impermeable psychic compartments.” – (American Psychological Association) First of all, in psychology, compartmentalizing is applied very differently for those with emotional trauma, depression or anxiety disorder. But the process of compartmentalizing…
How to Work from Home (or Work Remotely) and Still Get Stuff Done
With social distancing becoming the new normal, finding ways to be productive, to be focused and to balance work/life while working from home is crucial to our careers and our lives. It’s all about compartmentalization.
Keep Marketing your Business even in Times of Crisis
Whether economic downtown, personal issues, health problems or in this case a global pandemic, how do you continually and responsibly market your business amidst challenges of time and budget. How can online networking be effective during social distancing.
Looking Back on 2019
“Never look back unless you are planning to go that way.” Henry David Thoreau It’s not healthy to continually look back on the past, whether good or bad, because you can easily lose perspective on where you are and where you want to go. Each year, I make exception to this by taking a moment…
How to Avoid Copyright Infringement
Ask yourself: Have I ever right clicked on an image or photo from Google images (or any other search engine) and saved that image to your phone, tablet or desktop without written permission to do so or paying for a license to use it? Have I ever shared that image/photo privately in an email or…
Effective Email Marketing for Entrepreneurs
Email marketing has made a resurgence in the past year, as some demographics are becoming exhausted, maybe even suspicious, of social media and social ads, especially considering recent headlines in the news. However, recent statistics show that email marketing campaigns from trusted brands can increase engagement, repeat sales and brand loyalty. And it can do…
How to Protect your Business and Your Assets
In this litigious society, we need to evaluate risks in our small businesses to protect ourselves, our business’ future and our assets. Taking a few steps can prevent large issues down the road.
How to Endure the Feasts and Famines in Business
Either scenario has it’s own list of challenges, but both equally can cause an entrepreneur undue stress and anxiety, reducing the joy and satisfaction of running your own business. We’ll discuss ways to endure each contrast, as a happy entrepreneur is one who takes one day at a time, with keeping one eye on the future.
Protect Yourself & your Website from Getting Hacked
I’ve had a few clients recently undergo attacks to their identity which included their website, their merchant account, and their emails. With various recent data breaches (Equifax, Yahoo, Target, Uber & more), there is a very good possibility much of our information is already floating out there somewhere in the ‘dark web’, but not all…
Why Business Women need Community
Why Do Women Need Community “Women-owned firms (51% or more) account for 31% of all privately held firms and contribute 14% of employment and 12% of revenues.” – NAWBO “Today, on average, a woman earns 79 cents for every dollar a man earns, and women’s median annual earnings are $10,800 less than men’s”- Senate Joint Economic…