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Quality over Quantity– WP Beginner

What is WordPress & Why Does it Need Regular Maintenance?

“WordPress powers more than 30% of all websites in the world.”

What is WordPress?

WordPress is a popular open-source content management system (CMS) that originally started as a blogging platform but has grown into a very powerful, versatile, very customizable and responsive website platform that is the most SEO-friendly of any of the other web design builders or protocols. Because of the benefits, since its launch in 2003, WordPress has grown to power roughly one-third of websites worldwide.

The upside of its popularity, WordPress has attracted a community of plugin developers to increase the functionality, theme designs and customization of WordPress. On the downside, due to its large user-base, WordPress is frequently the target of hackers. To reduce this risk, users should ensure that their WordPress software is kept up-to-date at all times.

Why its Essential to Keep your WordPress Website & WordPress Components Updated

Keeping your WordPress website up-to-date protects your site, keeps your data secure, fixes any bugs, prevents any WordPress update conflicts, and can also improve speed as well as the look, feel and functionality of your website.

  1. Security: Because WordPress is open source, anyone create code to improve it or unfortunately to hack/break your site. Latest versions of WordPress are using software to prevent known security vulnerabilities.
  2. New Features: Each WordPress release includes content improvements, new functionality, new features to improve your management experience.
  3. Speed: Each release comes with performance improvements, so your website runs faster and more efficiently.
  4. Fix Bugs & User Complaints: WordPress is listening to its users, and with each new release they are fixing several bugs, the last release addressed 20 bugs.
  5. Prevent Compatibility Issues: Plugins and themes developers respond accordingly to each new WordPress version update, so their products are functional with any changes. If not, they provide updates which should be checked regularly.
  6. Save Costs & Hassles: If your site is hacked, you could lose content, lose leads and conversions depending on how your site is affected, lose SEO ranking with Google if your site is seen containing malicious content, security issues, bugs or malware, and the cost of fixing, rebuilding your site and removing all aspects of the malware can cost additional expenses for a full cleanup and restoration of your site content.

Our WordPress Preventative Maintenance Plans

An ounce of prevention is worth a pound of cure.” – Benjamin Franklin

*Contact us for pricing.


Monthly WordPress Preventative Maintenance Plan

Our Monthly WordPress Management and Preventative Maintenance Plan includes:

  • Updates of Plugins
  • Check for unnecessary & unused plugins
  • Updates of Theme(s)
  • Updates of PHP Version
  • Troubleshooting of any conflicts from resulting updates
  • Test website pages / functionality to ensure compatibility with updates

Bimonthly WordPress Preventive Maintenance

Our Bimonthly WordPress Management and Preventative Maintenance Plan includes:
  • Updates of Plugins
  • Check for unnecessary & unused plugins
  • Updates of Theme(s)
  • Updates of PHP Version
  • Troubleshooting of any conflicts from resulting updates
  • Test website pages / functionality to ensure compatibility with updates
  • Run quick analysis on Google Console and Google Analytics to check performance

Our Annual WordPress Checkup & Analysis

This is recommended every 12-18 months to ensure your website is adhering to current browser and SEO protocols, as well as a full checkup of your website’s content, design, and functionality.
  • Check to ensure your WordPress version and PHP version are up to date
  • Ensure your theme is responsive, functional and serving the needs of the client’s content, as well as up to date.
  • Go through all plugins to ensure they are up to date, currently being used, well rated for credibility and providing the best solutions for the client’s needs. Delete and replace as necessary
  • Go through all pages to ensure they are SEO-Friendly with targeted keywords
  • Review SEO plugin to ensure that all recommendations and protocols are implemented.
  • Ensure the site is secured with an SSL Certificate, WAF Firewall, and an Automatic Backup Plan. If not, hosting services are set up.
  • Go through forms to ensure they are secured with reCAPTCHA* (reCAPTCHA is Google’s security service that protects your websites from fraud and abuse.) And make sure all form submissions are being received by email and saved on the database for secondary retrieval.
  • Go through content, design and functionality to analyze, review and provide internet marketing related recommendations to improve lead conversion.
  • Set up and/or review Google Analytics to determine site’s past and current traffic reports, geolocation & demographics, and acquisition sources of website to determine strengths and weaknesses, with provided summary of the results.

*If your site has been hacked, depending on the severity of the attack, additional costs could be incurred.

WordPress Website Development

“Design is not just want it looks like and feels like. Design is how it works.” -Steve Jobs

There is a strategy to web design, which includes an encompassing of your brand, a visual expression of who you are and who you want to be, as well as the science behind driving visitors to become leads. It’s not ‘if you build it, they will come’, but if you build it right, they will come and convert’.

Our WordPress Development plan includes:

  1. WordPress Setup and configure site settings
  2. WordPress Theme Installation, Setup and Customizations for client-specific branding
  3. WordPress Content Management including pages, posts, graphics & files setup
  4. WordPress Plugin and Widget installation, setup and customization according to client’s functionality needs
  5. WordPress Training so the client is free and able to independently update, add, revise their content and implement a successful content marketing strategy on their website.
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