Woodford Electric | Versailles KY

Ronnie contact us after being referred to Startup Production by a friend. She wanted a unique brand for her woman-owned, locally owned electrical company with a brand that focused on the beauty and character of the Bluegrass of Kentucky, including horses, bourbon and beautiful scenery. Their logo was crafted to build a memorable brand and be attractive enough for customers to want to wear that brand on tee-shirts, hats and hoodies (that they sell). We improvised on using PayPal and Stripe for their purchases and payment of invoices, saving them time and money on not having to build an ecommerce website.  A clear call-to-action is in focus on every page and the design elements, colors and fonts are seamlessly weaved throughout the entire site. Before a site goes live, we have our Eagle-Eye Checklist performed by team member Kimberly-Nicole, who checks grammar, spelling, links, functionality, plugins, consistency of design layouts, form content and more.

We built a visually attractive site that is responsive, SEO optimized, with an organized layout, is readable among various formats/devices, with UX (user experience) as a main focus. UX is a primary consideration on all of our websites, so our websites load fast, are organized, containing a content layout that is easy to read or scan, and a menu system that divides up services and information according to target audience. The project portfolio and blog allows for the client to add a library of keywords with unique, quality and informative information to boost their SEO ranking. There’s a strategy to each page layout, from header to footer, and how the user’s behavior flow will walk them through lead to conversion.

ABOUT THE CLIENT:

Woodford Electric provides Commercial & Industrial Electrical Service. Whatever your needs are… they have the knowledge and skills to complete your project.  Their slogan is:  Crafting success, one experience at a time.  From office buildings to gas stations they are more than capable of meeting your lighting, power and custom business systems needs.  They also provide Fire & Security Systems for custom conduit, fire alarm, surveillance and security system installations and repairs; Controls & Automation for commercial and residential automation from custom heating and air controls to lighting, sound audio/visual, and theater systems; and Generac Power Systems installations, setup and maintenance that provide advanced power grid software solutions, backup and prime power systems for home and industrial applications, solar + battery storage solutions, virtual power plant platforms and engine- and battery-powered tools and equipment.