Karsare Water Systems | Versailles KY

ABOUT THE PROJECT

In 2025, the owner sold the business to a local firm, which transitioned from being an authorized Kinetico dealer to becoming an Authorized Culligan Dealer. With new ownership and a new product line, the website required a complete overhaul — including updated photos, fresh content, a new product catalog, and blog articles aligned with the Culligan brand.  Rather than rebuilding everything at once, we took a strategic, step-by-step approach. Starting with the homepage, we temporarily unpublished all other pages to methodically review and rewrite each one. This ensured outdated or inaccurate content was removed and replaced with keyword-rich, accurate information.  We also refined the layout and design of the product catalog, emphasizing Culligan’s brand strengths on every page while reinforcing KarSare’s continued commitment to quality service, fast response times, and the same trusted local team. Each page and post was carefully reviewed, edited, and republished so that Culligan’s products and calls-to-action were clear, consistent, and compelling throughout the site.

In 2021, after a substantial WordPress update, we revised their website with a new theme, a new look, new logo and branding, as well as improved content changes to showcase their current inventory of water filters, drinking water stations, water softeners for residential, commercial and industrial usage. We also reviewed and updated content regarding their current services, the benefits of their products, their portfolio and client list, as well as testimonials. With each update, we focus on improving SEO optimization, freshening up and revising content as revising existing content can improve traffic by 106%, according to statistics.

In 2012, Startup Production first designed and developed Karsare’s first website with a conversion to a WordPress website in 2017 for a new responsive, content management and professional looking website. With a cleaner, more modern and fresh look, we revised each page’s content as well. The new website also focused on search engine optimization and already (after just a few weeks) we are seeing first page ranking on search engines for their targeted keywords.

ABOUT THE COMPANY

The same trusted local service team — now with the full strength of Culligan behind us.  Looking for a high-quality water purifier in Central KY? Our team at KarSare Systems can help with that, we are located in Versailles KY but serve the entire state of Kentucky and southern Indiana. Combine the superior design and performance of Culligan water softeners, reverse osmosis drinking water systems, and water filters with our exceptional service, and you have a winning combination for solving just about any water problem.

At home, at work or on the go, Culligan brands are helping people find cleaner, safer and soft water in every corner of the globe. Culligan water softeners & filtration give you clean, great-tasting water, protect your appliances, and leave your skin & hair feeling softer. Trust the name that’s been improving water for over 85 years—Culligan.