Redeeming Hope | Berea KY

The board members of Redeeming Hope, who had some overlap on the board of Hope’s Wings, admired the work Startup Production had done for Hope’s Wings’ website and wanted a similar website for their brand new non-profit organization. Working with Mountain Association of Berea, KY, the board of Redeeming Hope was able to get funding for their project as Startup Production is one of the approved vendors for Mountain Association. With several meetings with Zinnia and Lisa, the founders of the organization, we provided content writing to promote the non-profit’s purpose, inspiration and the need for support as they begin their building project for their girls’ home.

We also built an ecommerce site with the ability to sell branded products and make donations on a one-time basis or recurring, as well as a calendar of events, event registration, board member page, and sponsors page that shows levels of sponsorship. With several lead forms for those who would like to support, get involved and attend their events, there are a variety of ways to collect leads and establish a clear call-to-action. It was also important to provide pertinent information for those in need, or those who suspect there may be a need for others. We chose images and graphics that show a positive message, the hope of the end-goal which leads to healing and rehabilitation in a safe space. We also provided a training with the various board members who’d be responsible for content management on how to update, maintain and revise their site’s content. As the needs of the organization change, evolve and expand, so will the site layout and content library.