Defendable Data & Equine Safety Solutions | Georgetown KY

After working for the last several years with Steve Andersen of Equine Equipment and enjoying a good working relationship with him and his team, he contacted Startup Production to create a web presence for his new venture Defendable Data & Equine Safety Solutions. Working with such an innovative and ground-breaking service is always exciting for our team, as we designed and built a website that could explain the new technology in an efficient and understandable way, illustrating its purpose and benefits to the equine industry. With creating a professional design and layout, we also spent time with the client learning and listening so we could develop content that could explain, educate and promote his new technology.  And utilizing graphics and images that correlated the message and the target audience into an appealing marketing brand story.  We are so excited to see how and where DDESS goes in increasing equine safety on race tracks.

ABOUT THE COMPANY

DDESS is cutting edge technology that ensures consistent and uniform racing and training surfaces. They have developed proprietary technology to meet the surface consistency and safety needs of equine tracks. By utilizing their technology, they also provide indisputable evidence and data to defend the track when or if issues arise.  In today’s challenging equine industry market, our DDESS Defender Unit© is laser focused on delivering instant data numerous times daily to keep the surfaces consistent, uniform and defendable. Their slogan:  “Uniform and Consistent, day after day, race after race.” They deliver defendable data and solutions to all surfaces including Turf, Dirt, Synthetic, Standardbred and Thoroughbred. Whatever your surface type, size, usage and traffic, their company has the solutions.