Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

May 2, 2018

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Why your Website is Still the Foundation of your Branding

Why Brand Websites are still Relevant

While I do think social media is still a primary way to capture a select demographic of your target audience, it’s still important to have an engaging and dynamic website as the foundation of your brand’s story.

March 23, 2018

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How to Write Engaging Content for your Website

Content is … STILL King

I’ve been preaching the value of good content for years now, and although the technology, search engines and social media platforms are changing faster than we can often keep up with … one thing hasn’t changed:  Content is still King.  Here are some recent statistics to verify that:

March 1, 2018

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Common Marketing Mistakes that Many Businesses Fall Victim to

In recent networking events, I’ve encountered some rather aggressive and underhanded marketing strategies. When marketing your brand, many business owners or marketing managers may be desperate to make the deal, to overshadow their competitors and to drive new leads to conversion. Unfortunately, in their attempt for the quick hit, they are forgetting how the long-term results of their business plan will affect their brand.

February 15, 2018

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Promoting your Brand Amidst a Changing Social Media World

The past year, with social media making the news in the political realm, as well as fake new stories, social bullying, live criminal activity, and other viral negative posts, it was time to make a change in the social media world. Many social media users have complained about the over-commercialization and politicizing of their newsfeeds, so the platforms have responded with big changes in improving their ‘social experience’.  How will these changes affect the way you promote your brand on Facebook and Instagram?

January 31, 2018

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Protect Yourself & your Website from Getting Hacked

I’ve had a few clients recently undergo attacks to their identity which included their website, their merchant account, and their emails. With various recent data breaches (Equifax, Yahoo, Target, Uber & more), there is a very good possibility much of our information is already floating out there somewhere in the ‘dark web’, but not all is lost.  There are some practical ways to protect ourselves against the most common scams that many of us get hit with on a daily basis. Here are some basic principles to managing your online data, emails and website, which are essential to running your business safely and securely.

January 5, 2018

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2017 Year in Review and Looking ahead to 2018

2017 a Year in Review

For the last four years, it’s been a tradition of Startup Production to look back at the end of the year to see what was accomplished, take stock of what’s working, what’s profitable and which services provide the greatest return for our brand and our clients. As the Holiday season is usually slow for B2B Companies, the last few weeks of the year is a great time to slow down, reflect and analyze data.

December 18, 2017

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Having an SSL Certificate May No Longer be a Choice

First what is HTTPS?  HTTPS, or “secure http”, was developed to allow authorization and secured transactions. Exchanging confidential information needs to be secured in order to prevent unauthorized access, and https makes this happen. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.

September 7, 2017

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What Makes Startup Production Different?

Each day my clients are bombarded with emails from companies saying their website needs to be redone, that they can help them climb the SERPs (search engine results page), or there are a host of errors on their website that only they can solve.  

August 29, 2017

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Social Media & Content Marketing Tips for Realtors

I was recently invited to speak to a group of local realtors about how they can use Social Media to promote their business.  The basics of social media remain the same regardless of the industry but since the real estate market has a unique audience, there are some specific tips to promote their brand, increase listings and hopefully sell more homes.

July 21, 2017

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Why Business Women need Community

Why Do Women Need Community

“Women-owned firms (51% or more) account for 31% of all privately held firms and contribute 14% of employment and 12% of revenues.” – NAWBO
 
“Today, on average, a woman earns 79 cents for every dollar a man earns, and women’s median annual earnings are $10,800 less than men’s”- Senate Joint Economic Committee Democratic Staff
 
“Even though females have higher education rates and work more than men in the same profession they still get paid less in America.” – Rainbo.org
 
“Women currently hold 28 (only 5.6%) of CEO positions at those S&P 500 companies.” – S&P 500 list