Bridging the Gap between Online Analytics & ROI
Website analytics measure what people do online. Return on investment (ROI) measures what actually happens in your business. When data is translated into action, it becomes a measurable investment.
Located in Lexington KY, Nicole has been providing web design and internet marketing services to small business owners for nearly 30 years. Nicole Mueller is the founder of Startup Production, helping entrepreneurs simplify systems, regain control, and build brands that promote their growth. Nicole blends strategic thinking with practical execution—helping businesses move forward with confidence, not chaos.
How to Build a Business That Doesn’t Consume Your Personal Life
As an entrepreneur, it’s never too late or too early to ask … how can I sustain a life while also growing my business? How can I find enjoyment in my career without making it the primary focus of my life? And how can I prevent my business (or my career) without it becoming the sole focus of how I identify myself?
Bingham Particulars, LLC | Atlanta GA
Valarie, the owner of Bingham Particulars came to Startup Production to build a website for her new business, as she was looking to begin offering her Transaction Coordination services to other real estate firms, that she has been providing for her agency for more than 10 years.
Why You Shouldn’t Rely on AI Alone to Build Your Website
Should you build your website wholly in AI? How can AI help your online branding and content marketing? And why you still need human understanding for successful internet marketing.
There are No Shortcuts to an Effective Web Presence
A Professional Website is so much more than a collection of pages…. We build websites that increase traffic and help convert those visitors into customers.
What Is AEO? And Why It Matters for the Future of SEO
What is AEO—Answer Engine Optimization and how is it changing SEO? Most people have no idea how this new tool for users, using “AI Overview” generated content, has changed the entire search optimization strategy. How do you get your site to show up on the Answer Engine? How does it work and how to use it to your advantage?
What Is Google Tag Manager? A Complete Guide for WordPress Website Owners
Digital marketing today relies heavily on data—how visitors use your website, where they came from, and what actions they take. Google Tag Manager (GTM) manages all the tracking scripts and analytics tools that capture this data. We will break down what Google Tag Manager is, the problems it solves, how it helps SEO, how to set it up, how to add a tag, and how to use it with your WordPress website.
Understanding Zero-Click Searches: What They Mean for SEO and How to Use Them to Your Advantage
What is Zero-click Search, Why does it matter in your SEO Strategy and what can you do to combat zero-click searches? And how can you turn zero-click search into an advantage?
Equine and Ranch Rewards | Georgetown KY
When Steve began building his third website for his newest venture, “Equine and Ranch Rewards”, he again contacted Startup Production to develop his new site with their new designed logo and their new target audience.
Four Hands Cleaning & Organizing | Lexington KY
Richie of Four Hands Cleaning & Organizing found me via Google and after a friendly conversation, I learned about his new and exciting business venture with his wife, Janet. I first directed him to local sources that help startup companies in Lexington KY
All Clean Window Cleaning | Richmond KY
Liz and Kevin, married couple and partners in their window cleaning business, contacted Startup Production to reboot their web presence. A few years ago, their old site had gone down and they had lost access to all its content.
Heritage Pools and Outdoor Living | Lexington KY
After working with Jon on his other business’ website (ByerBuilders.com) and internet marketing since 2017, with confidence in our work, our customer service and our responsiveness to complete every task and job we start, he came to us to develop his new website.