Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

January 5, 2018

2017 Year in Review and Looking ahead to 2018

2017 a Year in Review

For the last four years, it’s been a tradition of Startup Production to look back at the end of the year to see what was accomplished, take stock of what’s working, what’s profitable and which services provide the greatest return for our brand and our clients. As the Holiday season is usually slow for B2B Companies, the last few weeks of the year is a great time to slow down, reflect and analyze data.

December 18, 2017

Having an SSL Certificate May No Longer be a Choice

First what is HTTPS?  HTTPS, or “secure http”, was developed to allow authorization and secured transactions. Exchanging confidential information needs to be secured in order to prevent unauthorized access, and https makes this happen. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.

September 7, 2017

What Makes Startup Production Different?

Each day my clients are bombarded with emails from companies saying their website needs to be redone, that they can help them climb the SERPs (search engine results page), or there are a host of errors on their website that only they can solve.  

August 29, 2017

Social Media & Content Marketing Tips for Realtors

I was recently invited to speak to a group of local realtors about how they can use Social Media to promote their business.  The basics of social media remain the same regardless of the industry but since the real estate market has a unique audience, there are some specific tips to promote their brand, increase listings and hopefully sell more homes.

July 21, 2017

Why Business Women need Community

Why Do Women Need Community

“Women-owned firms (51% or more) account for 31% of all privately held firms and contribute 14% of employment and 12% of revenues.” – NAWBO
 
“Today, on average, a woman earns 79 cents for every dollar a man earns, and women’s median annual earnings are $10,800 less than men’s”- Senate Joint Economic Committee Democratic Staff
 
“Even though females have higher education rates and work more than men in the same profession they still get paid less in America.” – Rainbo.org
 
“Women currently hold 28 (only 5.6%) of CEO positions at those S&P 500 companies.” – S&P 500 list

 

July 7, 2017

Internet Marketing 101

Recently I was invited to do a Internet Marketing presentation for a local business networking group, but only had twenty minutes to present. Is it possible to give an overview of recommended elements of creating a successful web presence in such a short time?  I decided to pick the most essential ingredients, quickly highlight how and where to implement them and show recent statistics to prove how they can improve your page ranking.

June 15, 2017

Is an HTTPS Website Better than an HTTP Website?

Definition

HTTP stands for “Hyper Text Transfer Protocol”, the primary technology protocol on the Web that allows linking and browsing. This is the technology used to communicate between web servers and web users.

May 24, 2017

Happy Small Business Week

Small business week took place from April 30 through May 6, 2017, hosted by the Small Business Administration. What is Small Business Week?  “Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. As part of National Small Business Week, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories.”

March 31, 2017

Benefits of Using a Business Coach for Entrepreneurs

Why do entrepreneurs need coaching?

With the constant influx of decision-making and responsibilities entrepreneurs (and business owners) manage everyday, we are bound to feel overwhelmed. In addition to our daily workload of service or product production, we are inundated with dealings with customers, staff and vendors via phone calls, emails, meetings, online and social media communication.  It’s needless to say but many entrepreneurs often are under a great deal of stress.

March 17, 2017

How to find the Right Keywords for your Website

What is a keyword? 

A Keyword is any phrase you would like your site to rank for in Google’s Search Results.  It is not a singular word as those would be too competitive and incomplete to target the right audience. Keywords are combinations of words that describe your industry, your location, your niche within your market, and versatile enough to reach different segments of your target audience.