Each year, I take time to review the year in review, to analyze lessons learned, progress made, and obstacles faced and overcome. This year, like no other, all small businesses faced the challenges of running a business during a global pandemic where most of our consumers were now safely social distancing at home. As business…
Website badges, affiliations, awards and endorsements can mean greater trust and credibility but beware of misleading claims, paid awards, badges with no links, and claims to be experts. If someone claims to be a Google Partner, do your research & Buyer Beware!
Why do business owners need to understand SEO, even if hiring a firm to manage it? Why is SEO crucial to your marketing plan? What are the three building blocks of SEO?
COVID is not only radically changing the way we work, learn and live it’s accelerating technology and services. How can we market our brands now and prepare for markets post COVID?
Over the past three months, we have learned some positive benefits of our new normal of working, communicating and networking online. While Zoom connects us, how can we avoid burnout and make the most of online meeting platforms to increase brand awareness, make new connections and find new leads?
“Compartmentalization: n. a defense mechanism in which thoughts and feelings that seem to conflict or to be incompatible are isolated from each other in separate and apparently impermeable psychic compartments.” – (American Psychological Association) First of all, in psychology, compartmentalizing is applied very differently for those with emotional trauma, depression or anxiety disorder. But the process of compartmentalizing…
With social distancing becoming the new normal, finding ways to be productive, to be focused and to balance work/life while working from home is crucial to our careers and our lives. It’s all about compartmentalization.
Whether economic downtown, personal issues, health problems or in this case a global pandemic, how do you continually and responsibly market your business amidst challenges of time and budget. How can online networking be effective during social distancing.
“Never look back unless you are planning to go that way.” Henry David Thoreau It’s not healthy to continually look back on the past, whether good or bad, because you can easily lose perspective on where you are and where you want to go. Each year, I make exception to this by taking a moment…
Gutenberg, the new Wordpress block editor is here to stay, and the functionality and tools keep expanding. Here’s a concise and easy to understand tutorial on using Gutenberg for your content management, blogging and content marketing.
Content marketing is hard, it takes time and involves a learning curve but so worth the effort with proven ROI in your digital marketing strategy.
What is the process of digital marketing? How do you manage yourself or if you don’t have time, what should you know before you hire a digital marketing firm?