LOOKING BACK ON 2022 “Reflection is one the most underused, yet most powerful tools for success.” – Richard Carlson As I begin my 24th year of business, I always like to reflect on the past year, taking a brief look back so I can make the way ahead smoother and as successful, not necessary more…
Overcoming your Fears of Entrepreneurship When deciding to either open your own business or enduring the challenges of running a small business, you may encounter various obstacles and challenges. While some of those challenges you can control (employee issues, client relations, organizational processes, office management), there will be many things completely out of your control…
When it comes to SEO the technology and algorithms get smarter and more responsive, but the focus on unique, quality content has not changed. See the SEO trends for the coming year.
Never stop marketing regardless of what the economy is doing, but consider current trends and pivot your marketing strategies to create opportunities, increase traffic to your website, and improve customer loyalty. Why should you not cease your marketing even in lean times? How can you revise your marketing during a recession? How can you market your Brand while Also Cutting Costs? And how can we help you cut costs while also provide marketing support and training?
After nearly two years of working exclusively sequestered in my home office, I have learned several lessons and discovered some valuable insights about the way I work and the direction I’d like to lean into in the coming years. Lesson One: Introverts Get More Done without Distractions I have found that in the last 20…
When it comes to Internet Marketing firms, do your research, vet thoroughly and ask the right questions BEFORE you sign the contract.
The art of conversation is an essential skill for any business owner. How do you speak your mind, be assertive and communicate your standards clearly without being rude or aggressive? Especially for women business owners. When is it time to speak and when it is best to listen? When speaking, how can you get your…
How to write content for your website to rank higher on Google, how to increase traffic, how to engage users, how to increase trust & credibility in your brand, and how to convert users to leads.
Each year, I take time to review the year in review, to analyze lessons learned, progress made, and obstacles faced and overcome. This year, like no other, all small businesses faced the challenges of running a business during a global pandemic where most of our consumers were now safely social distancing at home. As business…
Website badges, affiliations, awards and endorsements can mean greater trust and credibility but beware of misleading claims, paid awards, badges with no links, and claims to be experts. If someone claims to be a Google Partner, do your research & Buyer Beware!
Why do business owners need to understand SEO, even if hiring a firm to manage it? Why is SEO crucial to your marketing plan? What are the three building blocks of SEO?
COVID is not only radically changing the way we work, learn and live it’s accelerating technology and services. How can we market our brands now and prepare for markets post COVID?