Digital marketing today relies heavily on data—how visitors use your website, where they came from, and what actions they take. Google Tag Manager (GTM) manages all the tracking scripts and analytics tools that capture this data. We will break down what Google Tag Manager is, the problems it solves, how it helps SEO, how to set it up, how to add a tag, and how to use it with your WordPress website.
What is Zero-click Search, Why does it matter in your SEO Strategy and what can you do to combat zero-click searches? And how can you turn zero-click search into an advantage?
What is Schema.org? How does it help SEO? How has it become even more important with the advent of AI and AEO? And what are the basics on how to use it on a WordPress website?
When recessions hit, small business owners are hit especially hard as their budgets as well as their assets and financial gains are thinner, and thus have less ‘cushion’ to ride out the hard times. So what can you do to prepare your small business for a potential recession? How can you survive the up and downs of the economy while still growing your business? And why should your marketing efforts continue despite any economic highs or lows? How can you be creative with your marketing budget during a recession?
Well that’s a good question, considering the constantly evolving landscape of social media trends, viral topics, influencer-based marketing and AI-generated content. So how do small businesses navigate the best approach to utilize social media as a marketing channel to boost brand awareness, without draining time, resources, and budget that could be better spent elsewhere? I…
The basics of SEO have not changed … And the basic tenets that I’ve been preaching for years are still in force. Create content consistently that is: So what trends are we seeing in 2025 and what recent Google algorithm changes are impacting your website’s traffic and ranking? TREND ONE: Continue to E-E-A-T Well As…
As questions arise with any breakup, I’ve been asking myself … How did we get here? What went wrong? Why and when did things start to fall apart? And how do I begin to move on post-breakup? So, here’s my story, of the issues I have been experiencing to motivate such a change after all these years.
What makes Startup Production different when it comes to Internet Marketing? For over nearly 30 years, Startup Production has been designing, developing and maintaining information and functional websites for small businesses all around the country, with a large percentage of our business right here in Lexington KY and Central Kentucky. Many are well aware of…
After 25+ years of entrepreneurship, I’ve learned a few lessons along the way on how to get through the day, the week, the month and the year without the feel of drowning from my to-do list, endless emails, voicemails and meetings, and client requests coming in so fast, you feel as if you’ll never catch…
Busy entrepreneurs have a lot of tasks to juggle, so the last thing you want is another lengthy task added to your to-do list. In the worse of times, your physical and mental health is put on the back burner amid so many responsibilities. It can be hard to stay focused what’s truly important including…
The AI craze has been off the charts the past year with media coverage, labor strikes and many conversations and debates. The new technology has caused a divide, with some for and some against. As with any new technology, a wait-and-see approach has always been my policy, along with investing research on both sides of…
“You’ll never change your life until you change something you do daily. The secret of your success is found in your daily routine.” – John C. Maxwell Busy entrepreneurs need to take care of themselves to keep up with the demands of running their passion projects, their small business. So we’ll share healthy habit ideas…