Well that’s a good question, considering the constantly evolving landscape of social media trends, viral topics, influencer-based marketing and AI-generated content. So how do small businesses navigate the best approach to utilize social media as a marketing channel to boost brand awareness, without draining time, resources, and budget that could be better spent elsewhere? I…
The basics of SEO have not changed … And the basic tenets that I’ve been preaching for years are still in force. Create content consistently that is: So what trends are we seeing in 2025 and what recent Google algorithm changes are impacting your website’s traffic and ranking? TREND ONE: Continue to E-E-A-T Well As…
As questions arise with any breakup, I’ve been asking myself … How did we get here? What went wrong? Why and when did things start to fall apart? And how do I begin to move on post-breakup? So, here’s my story, of the issues I have been experiencing to motivate such a change after all these years.
What makes Startup Production different when it comes to Internet Marketing? For over nearly 30 years, Startup Production has been designing, developing and maintaining information and functional websites for small businesses all around the country, with a large percentage of our business right here in Lexington KY and Central Kentucky. Many are well aware of…
After 25+ years of entrepreneurship, I’ve learned a few lessons along the way on how to get through the day, the week, the month and the year without the feel of drowning from my to-do list, endless emails, voicemails and meetings, and client requests coming in so fast, you feel as if you’ll never catch…
Busy entrepreneurs have a lot of tasks to juggle, so the last thing you want is another lengthy task added to your to-do list. In the worse of times, your physical and mental health is put on the back burner amid so many responsibilities. It can be hard to stay focused what’s truly important including…
The AI craze has been off the charts the past year with media coverage, labor strikes and many conversations and debates. The new technology has caused a divide, with some for and some against. As with any new technology, a wait-and-see approach has always been my policy, along with investing research on both sides of…
“You’ll never change your life until you change something you do daily. The secret of your success is found in your daily routine.” – John C. Maxwell Busy entrepreneurs need to take care of themselves to keep up with the demands of running their passion projects, their small business. So we’ll share healthy habit ideas…
Google Analytics Updates: UA to GA4 So Google Analytics UA is phased out as of June 30, 2023 and the new GA4 is up and running as of July 1, 2023. While they have gone in to add a new GA4 option to all existing clients, it’s still required that you login, setup up and…
After nearly 25 years in business, I’ve realized that whatever I can do to make the delivery of my services easier to the client, as well as easier for me on the administrative side is a win-win for my clients and my team. After spending a great deal of time building estimates over the years,…
LOOKING BACK ON 2022 “Reflection is one the most underused, yet most powerful tools for success.” – Richard Carlson As I begin my 24th year of business, I always like to reflect on the past year, taking a brief look back so I can make the way ahead smoother and as successful, not necessary more…
Overcoming your Fears of Entrepreneurship When deciding to either open your own business or enduring the challenges of running a small business, you may encounter various obstacles and challenges. While some of those challenges you can control (employee issues, client relations, organizational processes, office management), there will be many things completely out of your control…