SEO & SOCIAL MEDIA TIPS & TRENDS
Search Engine Optimization is about building trust & credibility with the search engines. Social Media is about brand awareness & engagement. Learn more.
What is AEO—Answer Engine Optimization and how is it changing SEO? Most people have no idea how this new tool for users, using “AI Overview” generated content, has changed the entire search optimization strategy. How do you get your site to show up on the Answer Engine? How does it work and how to use it to your advantage?
Digital marketing today relies heavily on data—how visitors use your website, where they came from, and what actions they take. Google Tag Manager (GTM) manages all the tracking scripts and analytics tools that capture this data. We will break down what Google Tag Manager is, the problems it solves, how it helps SEO, how to set it up, how to add a tag, and how to use it with your WordPress website.
What is Zero-click Search, Why does it matter in your SEO Strategy and what can you do to combat zero-click searches? And how can you turn zero-click search into an advantage?
What is Schema.org? How does it help SEO? How has it become even more important with the advent of AI and AEO? And what are the basics on how to use it on a WordPress website?
Well that’s a good question, considering the constantly evolving landscape of social media trends, viral topics, influencer-based marketing and AI-generated content. So how do small businesses navigate the best approach to utilize social media as a marketing channel to boost brand awareness, without draining time, resources, and budget that could be better spent elsewhere? I…
The basics of SEO have not changed … And the basic tenets that I’ve been preaching for years are still in force. Create content consistently that is: So what trends are we seeing in 2025 and what recent Google algorithm changes are impacting your website’s traffic and ranking? TREND ONE: Continue to E-E-A-T Well As…
What makes Startup Production different when it comes to Internet Marketing? For over nearly 30 years, Startup Production has been designing, developing and maintaining information and functional websites for small businesses all around the country, with a large percentage of our business right here in Lexington KY and Central Kentucky. Many are well aware of…
The AI craze has been off the charts the past year with media coverage, labor strikes and many conversations and debates. The new technology has caused a divide, with some for and some against. As with any new technology, a wait-and-see approach has always been my policy, along with investing research on both sides of…
Google Analytics Updates: UA to GA4 So Google Analytics UA is phased out as of June 30, 2023 and the new GA4 is up and running as of July 1, 2023. While they have gone in to add a new GA4 option to all existing clients, it’s still required that you login, setup up and…
When it comes to SEO the technology and algorithms get smarter and more responsive, but the focus on unique, quality content has not changed. See the SEO trends for the coming year.
Never stop marketing regardless of what the economy is doing, but consider current trends and pivot your marketing strategies to create opportunities, increase traffic to your website, and improve customer loyalty. Why should you not cease your marketing even in lean times? How can you revise your marketing during a recession? How can you market your Brand while Also Cutting Costs? And how can we help you cut costs while also provide marketing support and training?
When it comes to Internet Marketing firms, do your research, vet thoroughly and ask the right questions BEFORE you sign the contract.