SEO & SOCIAL MEDIA TIPS & TRENDS
Search Engine Optimization is about building trust & credibility with the search engines. Social Media is about brand awareness & engagement. Learn more.
What makes Startup Production different when it comes to Internet Marketing? For over nearly 30 years, Startup Production has been designing, developing and maintaining information and functional websites for small businesses all around the country, with a large percentage of our business right here in Lexington KY and Central Kentucky. Many are well aware of…
The AI craze has been off the charts the past year with media coverage, labor strikes and many conversations and debates. The new technology has caused a divide, with some for and some against. As with any new technology, a wait-and-see approach has always been my policy, along with investing research on both sides of…
Google Analytics Updates: UA to GA4 So Google Analytics UA is phased out as of June 30, 2023 and the new GA4 is up and running as of July 1, 2023. While they have gone in to add a new GA4 option to all existing clients, it’s still required that you login, setup up and…
When it comes to SEO the technology and algorithms get smarter and more responsive, but the focus on unique, quality content has not changed. See the SEO trends for the coming year.
Never stop marketing regardless of what the economy is doing, but consider current trends and pivot your marketing strategies to create opportunities, increase traffic to your website, and improve customer loyalty. Why should you not cease your marketing even in lean times? How can you revise your marketing during a recession? How can you market your Brand while Also Cutting Costs? And how can we help you cut costs while also provide marketing support and training?
When it comes to Internet Marketing firms, do your research, vet thoroughly and ask the right questions BEFORE you sign the contract.
How to write content for your website to rank higher on Google, how to increase traffic, how to engage users, how to increase trust & credibility in your brand, and how to convert users to leads.
Website badges, affiliations, awards and endorsements can mean greater trust and credibility but beware of misleading claims, paid awards, badges with no links, and claims to be experts. If someone claims to be a Google Partner, do your research & Buyer Beware!
Why do business owners need to understand SEO, even if hiring a firm to manage it? Why is SEO crucial to your marketing plan? What are the three building blocks of SEO?
Content marketing is hard, it takes time and involves a learning curve but so worth the effort with proven ROI in your digital marketing strategy.
What is the process of digital marketing? How do you manage yourself or if you don’t have time, what should you know before you hire a digital marketing firm?
Setup and optimize your Google My Business listing to attract local traffic, enhance your local SEO, and increase brand awareness. Here’s how to get started.