SEO & SOCIAL MEDIA TIPS & TRENDS
Search Engine Optimization is about building trust & credibility with the search engines. Social Media is about brand awareness & engagement. Learn more.
Your Reputation is your Brand Your reputation is your brand, and that encompasses your company’s philosophy, its unique story, and its causes. So your content marketing (advertising materials, media ads, press releases, your blog, your website, and your social media) reinforce that brand. Are your messages consistent and cohesive to the brand you are striving for?…
Another Google Algorithmn Change? Honestly, until a colleague told me that their placement on Google page ranking and the Google Carousel* literally disappeared and why, I had no idea that they released another update at the end of July 2014. But why would you unless you had an issue? They made no formal announcement, and…
Okay, you’ve done the research, wrote the post with original and engaging content, you’ve informed and entertained your target audience, you edited, revised, copied and added visual content. And then … you hit PUBLISH. And now you wait … and wait … and wait for your site to be read, liked, shared and commented on,…
These days, Facebook has created just as many enemies as fans because it’s ever changing policies and algorithms regarding post reach. If you don’t boost your post or place an ad, you have to learn to be creative if you want to expand on the current average of 6% of followers seeing your post. Yes,…
Who uses keywords? You use keywords throughout your day without probably even realizing it. Every time you open up Google (or any other search engine) and you type in a phrase or set of words to find more information about a certain subject, item or service … you used keywords. In fact, worldwide there are 1.6…
What is a backlink? Before we begin our discussion of the pros and cons of Backlinks, lets first define what a backlink is. A backlink is an incoming hyperlink from one web page to another website. In other words, a backlink is a link from another site back to your site. Some industry experts estimate…
“Mobile Now Drives 28 Percent Of All Web Traffic” – as of third quarter of 2013.
There is a plethora of articles written out there on the various nuances of interpreting the ever-changing and elusive Google Analytics but for the more novice user, (the typically overwhelmed small business owner and marketing manager), I will give a quick synopsis of what can be gained from its features.
What is LinkedIn? LinkedIn provides several valuable services, as per their website, they claim to be “Your Public Profile on LinkedIn acts as your Social Selling Business Card”. They also advertise that they can enhance your trust and credibility, generate more traffic to your site, and create an indexed and ranked profile.
Content is still … King! Considering recent changes to the most popular search engine’s algorithms, these days website content has become increasingly vital to your website’s success. The former tricks of the SEO trade (link schemes, paid links, keyword stuffing, spamming, etc) not only no longer bring any benefit to your site but now will…
Google’s New Rollout of Hummingbird: What does it mean for your website? Let’s face it, Google is currently setting the bar with regards to Search Engine Optimization standards and algorithms. So if you have a website and want to get it ranked high on relevant searches for your product/service, you cannot ignore the continually changing…
Why Powerful? Referrals are the most cost-effective and most valuable form of marketing. Why? Because referrals, coming from friends, family or colleagues, have a great deal of trust and credibility. They are a powerful tool because they come from a credible third-party that has experienced first-hand the benefits of your product or service and your…