SEO & SOCIAL MEDIA TIPS & TRENDS
Search Engine Optimization is about building trust & credibility with the search engines. Social Media is about brand awareness & engagement. Learn more.
“My site is live. How do I get my site on the first page on Google?” So I get this site A LOT from clients, anywhere from a week to a few weeks after their new site launches, so I decided to write a blog answering this SEO and Internet Marketing FAQ so my clients and other…
Why I Blog I started blogging for my business in late 2013, not expecting any grandiose results, at least not at first. I wanted to have a place to direct my clients and prospects for frequently-asked-questions as well as hopefully positively impact my SEO efforts with keyword rich content. I did not expect the return-on-investment to…
Why would you need a Professional Social Media Manager? Small Business Owners in general do not have much free time, in fact, they’re usually trying to squeeze one or two more projects in early in the morning or late in the evening, eating on the run and multi-multi-tasking. Yet having an effective, consistent and quality social…
April 21, 2015 Google Released New Algorithmn From Google: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality…
What is SEM, PPC or Paid Search Marketing? Before we begin discussing the process of Search Engine Marketing (SEM), let’s first define it. SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.
Your Reputation is your Brand Your reputation is your brand, and that encompasses your company’s philosophy, its unique story, and its causes. So your content marketing (advertising materials, media ads, press releases, your blog, your website, and your social media) reinforce that brand. Are your messages consistent and cohesive to the brand you are striving for?…
Okay, you’ve done the research, wrote the post with original and engaging content, you’ve informed and entertained your target audience, you edited, revised, copied and added visual content. And then … you hit PUBLISH. And now you wait … and wait … and wait for your site to be read, liked, shared and commented on,…
Who uses keywords? You use keywords throughout your day without probably even realizing it. Every time you open up Google (or any other search engine) and you type in a phrase or set of words to find more information about a certain subject, item or service … you used keywords. In fact, worldwide there are 1.6…
What is a backlink? Before we begin our discussion of the pros and cons of Backlinks, lets first define what a backlink is. A backlink is an incoming hyperlink from one web page to another website. In other words, a backlink is a link from another site back to your site. Some industry experts estimate…
“Mobile Now Drives 28 Percent Of All Web Traffic” – as of third quarter of 2013.
There is a plethora of articles written out there on the various nuances of interpreting the ever-changing and elusive Google Analytics but for the more novice user, (the typically overwhelmed small business owner and marketing manager), I will give a quick synopsis of what can be gained from its features. Overview: Visits: How many people…
Content is still … King! Considering recent changes to the most popular search engine’s algorithms, these days website content has become increasingly vital to your website’s success. The former tricks of the SEO trade (link schemes, paid links, keyword stuffing, spamming, etc) not only no longer bring any benefit to your site but now will…