SEO & SOCIAL MEDIA TIPS & TRENDS
Search Engine Optimization is about building trust & credibility with the search engines. Social Media is about brand awareness & engagement. Learn more.
Why Powerful? Referrals are the most cost-effective and most valuable form of marketing. Why? Because referrals, coming from friends, family or colleagues, have a great deal of trust and credibility. They are a powerful tool because they come from a credible third-party that has experienced first-hand the benefits of your product or service and your…
Where are the Buyers? So you have your e-Commerce website all setup, payment methods selected, shipping terms defined, and products are uploaded. You’re ready to go and start processing those incoming sales! [Insert Crickets sound effect here.] So where are the buyers? You may even be tracking daily traffic to your website but perplexed as…
For some business owners, this may seem an obvious answer. “My target audience is anyone interested in buying my product or service.” Or you may even have narrowed your target somewhat, for example: homeowners, small business owners, or even working moms. But these vague generalizations will cost you time and money in the long…
This is the most sought after answer from most of my clients. And today’s plethora of choices in media and ever-expanding marketing outlets are only confusing the matter.
Commercial Videos such as video blogs, video how-tos, product demo, video ads and video tutorials are becoming increasingly valuable and popular on the web and social medial platforms.
Selling your products or services online can greatly expand your business, and the benefits of selling through your an online storefront over (or in addition to) a traditional brick-and-mortar are pretty extensive.
All your SEO (Search Engine Optimization) efforts will not help if your site’s bounce rate is high. Why put all your time and money in driving traffic to a site that people are quickly leaving? So let’s discuss Bounce Rate and how to decrease it.
In today’s competitive market, small business owners need to have a strategy to draw attention and create an identity in their industry’s customer base. Here are five easy and very inexpensive ways (mostly free) to boost your sales.
Here’s the Why … With so many outlets of social media, from posts to tweets to email marketing, why should you also blog for your business? Some may feel blogging is redundant to the message they’re already putting out there with their website and other social media content, but they couldn’t be more wrong. So why blog…
The hardest part of my job as a web designer, without a doubt and across the board, is getting content from my clients. It is said, “Content is King”, and this is true even more so on the web. Content on your website should be informative, timely and concise (saying the most in the least…