How to Protect your Business and Your Assets
In this litigious society, we need to evaluate risks in our small businesses to protect ourselves, our business’ future and our assets. Taking a few steps can prevent large issues down the road.
Announcing WordPress Update 5.0: Gutenberg
Reviewing the new Wordpress update of Gutenberg, asking WHY? then offering an honest review with a handy survival guide to endure and overcome the transition. More information on Wordpress trainings in Lexington KY will be coming soon.
Google Updates & Changes – What’s New in 2019?
Each quarter, I’ve been trying to write a digest of recent changes in the Internet Marketing, SEO, Social Media and Web Design realms, to keep my clients informed and prepared as they market their business online, but without overwhelming them with technical jargon or superfluous information. First of all, as I have said many times…
Looking back on 2018 …
A Look Back and A Plan Ahead As I look back on 2018, I think of words such as survival, endurance and momentum. This year was a time of change and transition, as I had to wind down and slow down the business a bit for health and personal reasons. At the same time too,…
How to Endure the Feasts and Famines in Business
Either scenario has it’s own list of challenges, but both equally can cause an entrepreneur undue stress and anxiety, reducing the joy and satisfaction of running your own business. We’ll discuss ways to endure each contrast, as a happy entrepreneur is one who takes one day at a time, with keeping one eye on the future.
Branding on Social Media with Intention & Care
The Value of Social Media for your Brand “Please think about your legacy, because you’re writing it every day.” – Gary Vaynerchuck Social media offers a great way to show off your expertise, your brand’s unique personality, a glimpse of who you are, your staff’s story and your personal entrepreneurial journey. There are various tricks…
Why your Website needs more Security
In this day and age, with data breaches, malware attacks such as ransomware, and virus outbreaks, our digital data is a precious commodity that needs layers of protection. In the last year, I’ve seen more of my clients’ websites getting hacked than I have in all the 15+ years previous. In fact recent stats verify this…
How to Protect your Users’ Privacy (GDPR)
What is the General Data Protection Regulation? On May 25, 2018, the General Data Protection Regulation went into effect. The GDPR is a European Union initiative designed to give consumers greater control and transparency when it comes to the personal data companies are collecting and storing. The law protects individuals in the 28 member countries of the European Union, even if…
Why your Website is Still the Foundation of your Branding
Why Brand Websites are still Relevant While I do think social media is still a primary way to capture a select demographic of your target audience, it’s still important to have an engaging and dynamic website as the foundation of your brand’s story.
How to Write Engaging Content for your Website
Content is … STILL King I’ve been preaching the value of good content for years now, and although the technology, search engines and social media platforms are changing faster than we can often keep up with … one thing hasn’t changed: Content is still King. Here are some recent statistics to verify that:
Common Marketing Mistakes that Many Businesses Fall Victim to
In recent networking events, I’ve encountered some rather aggressive and underhanded marketing strategies. When marketing your brand, many business owners or marketing managers may be desperate to make the deal, to overshadow their competitors and to drive new leads to conversion. Unfortunately, in their attempt for the quick hit, they are forgetting how the long-term…
Promoting your Brand Amidst a Changing Social Media World
The past year, with social media making the news in the political realm, as well as fake new stories, social bullying, live criminal activity, and other viral negative posts, it was time to make a change in the social media world. Many social media users have complained about the over-commercialization and politicizing of their newsfeeds,…