These days, most businesses realize the importance of a consistent and engaging presence on various social media channels. But some of my clients still hesitate. They may feel they lack the skill or technology savvy to setup and maintain their account. They say they lack the time to be consistent, or they don’t know what to say on there. Or I have had some say they don’t want people to post bad reviews of them. Here are some key reasons why its imperative that all businesses, of all shapes and sizes, should put forth an effort on at least 1 to 3 social media channels (depending on your audience).