Web Design & Internet Marketing

Serving Richmond KY & Lexington KY area

July 27, 2016

Saying Goodbye Gracefully to High Maintenance Clients

There are times in running your business when you have to make some very tough decisions, hiring or firing staff, reducing overhead, moving locations, expanding or even downsizing your business. Whatever decisions you make, the goal should be to produce the best quality product that promotes your brand and manages the stress level of yourself and your team.

July 20, 2016

Marketing your Business through Presentations & Workshops

With the abundance of commercialized ads in print, TV, radio and now online and social media, consumers are exhausted by traditional marketing. They’d rather engage with authentic content that is less about the sales pitch and more about informing or entertaining. This is called content marketing.  One aspect of content marketing that has had a great effect on my business is by hosting a presentation or workshop to reach your target audience and offer valuable information they need.

June 21, 2016

How to Market to Millennials

Why do we need to focus on Millennials and why should we adjust our marketing efforts to get their attention?

“Millennials, or America’s youth born between 1982 and 2000, now number 83.1 million and represent more than one quarter of the nation’s population. Their size exceeds that of the 75.4 million baby boomers, according to new U.S. Census Bureau estimates released today.” – US Census (June 2015)

May 26, 2016

How to Engage Millennials in your Business

Who are the Millennials?

Millennials, also known as Generation Y, are the generation with birth years ranging from the early 1980s to around 2000s. In 2014, the Pew Research Center, defined “adult Millennials” as those who were 18 to 33 years old, born 1981–1996. Yet many in this group don’t particularly think of themselves as millennials – a recent study from Pew Research found that only 40 percent of millennials even identify with the word “millennial”. Why is this?

May 4, 2016

How Videos Impact your SEO

Why Videos are Great Strategy for your SEO

One of the big trends we’re seeing in Search Engine Optimization or website promotion, is the ROI on videos on your website especially for B2C companies, some (like Forbes.com) say that this year it “outpace written content in terms of reach, engagement, effectiveness, and overall ROI.” Video apps such as Vine, Periscope, Snapchat have contributed to this trend, as well as video-sharing websites such as YouTube and Vimeo.

April 13, 2016

Radio Marketing vs. Online Marketing

Companies, of all shapes and sizes, are all trying to decipher the rapidly changing advertising channels and where best to invest their marketing dollars.  Our last post compared digital marketing to newspaper marketing. How does digital or online marketing compare to the ROI of Radio ads? With so many radio sources: traditional AM/FM, online radio including internet radio, satellite radio and streaming services, there is much to analyze in this ever-changing media.

February 23, 2016

Social Media Marketing vs. Newspaper Marketing

As a small business owner, every dollar spent for marketing has to be a dollar well spent. That takes research, planning and a well thought overall marketing strategy. Where are your customers going for information? How much time are they spending there? And what is your return on investment when marketing on different media platforms?  Some of this data will be based on research and some on trial-and-error experimentation.

January 22, 2016

Planning for the Year Ahead

Every January, business owners take time to review their past years’ financials, marketing & other expenditures and percentages of growth or loss from the year before. In each area of review, each business owner asks, “How can I improve this year?” We are always looking for ways to fine tune, save money, improve on services and products and increase profit margins.

January 7, 2016

Should you have Multiple Domains or Websites to Promote your Business?

I get this question a lot from prospects or clients who have heard that having multiple domains pointing to their website or multiple websites or landing pages for each of their services can increase their hits and rank their page(s) higher on search engines. Some clients have come to me in the past with several keyword based domain names, pointing to the same website or several websites that are similar versions of the same content.  They think or have been told by unscrupulous SEO ‘experts’ this will give them an advantage on the playing field, on in this instance, on the SERP (search engine results page).

December 30, 2015

2015 Year in Review

“True confidence is born of experiencing your hard work and seeing your hard work pay off.” Lorri Myers, Author & Entrepreneur

Looking back on 2015, I feel a true sense of accomplishment and a satisfaction looking back on my work and my contributions to various organizations. Why?  Because of hard work, consistency and setting the bar high when it comes to the level of quality work I provide my customers. And as the quote above relays, hard work pays off.  Also, I could not have done it without so many great friends, partners, active community leaders and my team at Startup Production.