“Compartmentalization: n. a defense mechanism in which thoughts and feelings that seem to conflict or to be incompatible are isolated from each other in separate and apparently impermeable psychic compartments.” – (American Psychological Association) First of all, in psychology, compartmentalizing is applied very differently for those with emotional trauma, depression or anxiety disorder. But the process of compartmentalizing…
With social distancing becoming the new normal, finding ways to be productive, to be focused and to balance work/life while working from home is crucial to our careers and our lives. It’s all about compartmentalization.
Whether economic downtown, personal issues, health problems or in this case a global pandemic, how do you continually and responsibly market your business amidst challenges of time and budget. How can online networking be effective during social distancing.
“Never look back unless you are planning to go that way.” Henry David Thoreau It’s not healthy to continually look back on the past, whether good or bad, because you can easily lose perspective on where you are and where you want to go. Each year, I make exception to this by taking a moment…
Gutenberg, the new Wordpress block editor is here to stay, and the functionality and tools keep expanding. Here’s a concise and easy to understand tutorial on using Gutenberg for your content management, blogging and content marketing.
Content marketing is hard, it takes time and involves a learning curve but so worth the effort with proven ROI in your digital marketing strategy.
What is the process of digital marketing? How do you manage yourself or if you don’t have time, what should you know before you hire a digital marketing firm?
Ask yourself: Have I ever right clicked on an image or photo from Google images (or any other search engine) and saved that image to your phone, tablet or desktop without written permission to do so or paying for a license to use it? Have I ever shared that image/photo privately in an email or…
Setup and optimize your Google My Business listing to attract local traffic, enhance your local SEO, and increase brand awareness. Here’s how to get started.
“41% of adults (and 55% of teens) use voice search daily.” (Google) What is voice search? Voice search allows users to search by using their voice instead of typing into a search field through either a computer, tablet, smartphone or their digital assistant device. The voice search craze may have begun with Apple’s Siri on…
Email marketing has made a resurgence in the past year, as some demographics are becoming exhausted, maybe even suspicious, of social media and social ads, especially considering recent headlines in the news. However, recent statistics show that email marketing campaigns from trusted brands can increase engagement, repeat sales and brand loyalty. And it can do…
In this litigious society, we need to evaluate risks in our small businesses to protect ourselves, our business’ future and our assets. Taking a few steps can prevent large issues down the road.