As a small business owner, every dollar spent for marketing has to be a dollar well spent. That takes research, planning and a well thought overall marketing strategy. Where are your customers going for information? How much time are they spending there? And what is your return on investment when marketing on different media platforms? Some…
Every January, business owners take time to review their past years’ financials, marketing & other expenditures and percentages of growth or loss from the year before. In each area of review, each business owner asks, “How can I improve this year?” We are always looking for ways to fine tune, save money, improve on services and products…
I get this question a lot from prospects or clients who have heard that having multiple domains pointing to their website or multiple websites or landing pages for each of their services can increase their hits and rank their page(s) higher on search engines. Some clients have come to me in the past with several keyword…
“True confidence is born of experiencing your hard work and seeing your hard work pay off.” Lorri Myers, Author & Entrepreneur Looking back on 2015, I feel a true sense of accomplishment and a satisfaction looking back on my work and my contributions to various organizations. Why? Because of hard work, consistency and setting the bar high…
What is the hashtag’s relevance in a tweet or post? “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” – Twitter.com
When it comes to social media management or marketing, many small businesses owners use an intern, an office assistant or just do it themselves. Some business owners don’t realize the impact your social media voice has on your brand, and most do not understand that there is a strategy to social marketing. Should you just do it…
There are 116 Million registered domains with the “.com” extension as of 2015. So with that said, the domain registrars saw the need to add new Top Level Domains in 2014, such as .tv, .social, .co, .us, .info, .photography, .marketing, .company, and so on and so forth. But are these new domain extensions as effective when…
You can easily replace this question with any social media platform: Twitter, Instagram, Pinterest, and/or LInked In. Either way, the simple answer is ‘no’. Why not? There are several reasons why companies (mostly new, startup companies) ask this question or use this as a reason why they don’t need a website. First and foremost, starting a…
No one Enjoys a One-Way Conversation Have you ever had a conversation with someone who dominated the conversation? They talk over you, they only talk about themselves and their accomplishments, or when you talk they aren’t listening because their formulating what they’re about to say next. You know someone like this, we all do. And why…
What is your Personal Brand? My posts are usually directed exclusively to business owners and managers who are looking for easy to understand and affordable ways to market their business, their website and their online presence. But this week, after a series of unfortunate events, I feel the need to stress to women, whether business…
Support Group: (definition) noun : a group of people with common experiences or concerns who provide each other with encouragement, comfort, and advice. As a business owner, I openly admit there are many times when you are not sure which way to turn, yet at the same time you need to instill confidence, poise and…
There is much to consider when starting a new website or website renovation project: color scheme, page layout, functionality, design, navigation and graphic elements. Each of these are extremely essential to consider and plan out before beginning your project. But after the design elements are completed and approved, the real work begins. You’ve dressed up your…