Trade shows and vendor shows are a great marketing tool for both B2C and B2B companies, because they offer a unique form of contact with prospects and customers. “51% of exhibitors said they value face-to-face meetings with prospects and customers, and 47% said they value the ability to meet with a variety of players face…
Why would you need a Professional Social Media Manager? Small Business Owners in general do not have much free time, in fact, they’re usually trying to squeeze one or two more projects in early in the morning or late in the evening, eating on the run and multi-multi-tasking. Yet having an effective, consistent and quality social…
On May 6, 2015, Nicole Mueller of Startup Production attended the U.S. Small Business Administration Awards at the Capitol Rotunda in Frankfort, Kentucky. The Award ceremony demonstrated how SBA celebrates outstanding entrepreneurs and small business advocates in Kentucky.
April 21, 2015 Google Released New Algorithmn From Google: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality…
Should Print Media be a part of your Marketing Budget? This is a question that frequently comes up with clients on effective ways to market their business. After websites, social media, and PPC advertising, it is wise to add print media to your marketing budget? The answer, although vague, is “that depends“. On what? What industry are…
If you’re a business owner, you’ve probably had dealings with customers who were less than happy or satisfied with your product or service. Customers who feel they’ve been treated unfairly, paid too much or are not happy with the end-result of your product, meal or service, may lose their temper and their control of proper decorum.…
Your Logo is the Core to your Brand Successful and effective logo design is a rather complicated task because logos are the core of your brand, the heart and soul of your marketing direction. Our company has designed dozens of logos over the years, and of all the variety of design projects, logos are the…
The Upside of Competition In a free market, competition is the name of the game and provides benefit to the customer by offering a wide range of options, improved services and products as well as affordable pricing.
Setting Achievable Goals As an entrepreneur, the beginning of your fiscal year is great to take time to look back over your year, to celebrate your accomplishments and then review areas of concerns. Instead of viewing them as total failures or mistakes, think of them of life lessons and use them to move forward. After…
Startup Production, now in its 16th year in business, has had another stellar year in 2014. Sometimes it’s good to look back over your fiscal year, or even each quarter, to take stock of what you’ve done right and what needs improvement.
Any business owners knows, we are required to wear multiple hats throughout the day, from dealing with clients or customers, working on bids or proposals, managing employees or contractors, invoicing, paying bills, reconciling financials, not to mention providing services and creating the products our business is based on. So multitasking is a common symptom of…
I was recently asked to be on a Local Business Panel in Berea, KY for “Entrepreneur Day” for Leslie County Youth Entrepreneurs which trains and encourages high school students with hopes to own their own business one day. I thought my answers to the insightful questions I was asked on the panel may inspire others and encourage…