When it comes to social media management or marketing, many small businesses owners use an intern, an office assistant or just do it themselves. Some business owners don’t realize the impact your social media voice has on your brand, and most do not understand that there is a strategy to social marketing. Should you just do it…
There are 116 Million registered domains with the “.com” extension as of 2015. So with that said, the domain registrars saw the need to add new Top Level Domains in 2014, such as .tv, .social, .co, .us, .info, .photography, .marketing, .company, and so on and so forth. But are these new domain extensions as effective when…
You can easily replace this question with any social media platform: Twitter, Instagram, Pinterest, and/or LInked In. Either way, the simple answer is ‘no’. Why not? There are several reasons why companies (mostly new, startup companies) ask this question or use this as a reason why they don’t need a website. First and foremost, starting a…
No one Enjoys a One-Way Conversation Have you ever had a conversation with someone who dominated the conversation? They talk over you, they only talk about themselves and their accomplishments, or when you talk they aren’t listening because their formulating what they’re about to say next. You know someone like this, we all do. And why…
What is your Personal Brand? My posts are usually directed exclusively to business owners and managers who are looking for easy to understand and affordable ways to market their business, their website and their online presence. But this week, after a series of unfortunate events, I feel the need to stress to women, whether business…
Support Group: (definition) noun : a group of people with common experiences or concerns who provide each other with encouragement, comfort, and advice. As a business owner, I openly admit there are many times when you are not sure which way to turn, yet at the same time you need to instill confidence, poise and…
There is much to consider when starting a new website or website renovation project: color scheme, page layout, functionality, design, navigation and graphic elements. Each of these are extremely essential to consider and plan out before beginning your project. But after the design elements are completed and approved, the real work begins. You’ve dressed up your…
Time is the Most Precious Commodity Regardless of your industry, how small or large your business is, or how many staff members you have to assist you, everyone agrees there is not enough time in the day to complete your day’s tasks. Time is the most precious commodity for any business owner, but even more…
What is Virtual Office Space? Virtual Office Space is a great alternative small business owners who are looking for ways to keep their overhead affordable but want a more professional image and a commercial address in a specific locale.
“My site is live. How do I get my site on the first page on Google?” So I get this site A LOT from clients, anywhere from a week to a few weeks after their new site launches, so I decided to write a blog answering this SEO and Internet Marketing FAQ so my clients and other…
Why I Blog I started blogging for my business in late 2013, not expecting any grandiose results, at least not at first. I wanted to have a place to direct my clients and prospects for frequently-asked-questions as well as hopefully positively impact my SEO efforts with keyword rich content. I did not expect the return-on-investment to…
Trade shows and vendor shows are a great marketing tool for both B2C and B2B companies, because they offer a unique form of contact with prospects and customers. “51% of exhibitors said they value face-to-face meetings with prospects and customers, and 47% said they value the ability to meet with a variety of players face…