Why do entrepreneurs need coaching? With the constant influx of decision-making and responsibilities entrepreneurs (and business owners) manage everyday, we are bound to feel overwhelmed. In addition to our daily workload of service or product production, we are inundated with dealings with customers, staff and vendors via phone calls, emails, meetings, online and social media communication. It’s needless…
What is a keyword? A Keyword is any phrase you would like your site to rank for in Google’s Search Results. It is not a singular word as those would be too competitive and incomplete to target the right audience. Keywords are combinations of words that describe your industry, your location, your niche within your market,…
Why your Marketing Strategies need a Reboot These days, traditional marketing channels such as email marketing, mass mailings, TV and radio ads, billboards, newspaper and magazine ads have a decreasing effectiveness as each year passes. Internet marketing not only reaches a larger audience, it’s can be monitored with accurate analytics, and it is much more affordable.
Looking Back to 2016 Looking back at the end of each year is a healthy process for each business owner, to see what is working, what is not, and what needs to be addressed in the coming year. Last year was a busy year for Startup Production as we added 19 projects to our portfolio…
Media is stalking us at every turn – from billboards on our commute, to sales calls on our phones, to endless commercials interrupting our favorites shows, to junk email piling up our inbox. We are exhausted with the traditional push marketing, and now more apt to ‘block’ it out. What instead if our content was being…
Looking back for entrepreneurs this time of year is a productive item on your end-of-the-year checklist. I like to look back this time of the year to reflect on what I did right, what I can learn from and what I need to change going forward. There were many changes for me personally during the…
There are so many social media channels these days, with new ones coming on the scene with a great deal of buzz and excitement, and then either falling by the wayside due to low verified accounts and worse yet, even less active users (examples: Ello, Myspace, Friendster, Del.ico.us, and now soon Vine).
A person in the United States is expected to move 11.7 times in his lifetime. We move for many reasons these days, family reasons (to take care of aging parent or for a better school district for children), economic reasons (job offers or transfers), or social reasons (find better quality of life or to be closer to…
These days, most businesses realize the importance of a consistent and engaging presence on various social media channels. But some of my clients still hesitate. They may feel they lack the skill or technology savvy to setup and maintain their account. They say they lack the time to be consistent, or they don’t know what…
Startup Production has been writing and posting original and engaging content for years now but that hard work is really beginning to pay off. We have had great success in 2016 with managing several of our client’s internet marketing content and ads. Myself and my team work hard to post original, engaging content marketing that…
I posted to this blog introducing Instagram for business use in 2013, which at that time the social media platform had over 10 million users, and now as of June 2016 it boasts over 500 million monthly active users. That’s a 4900% increase over three years. But the improvements or changes have not stopped there.
There are times in running your business when you have to make some very tough decisions, hiring or firing staff, reducing overhead, moving locations, expanding or even downsizing your business. Whatever decisions you make, the goal should be to produce the best quality product that promotes your brand and manages the stress level of yourself…