Why do entrepreneurs need coaching? With the constant influx of decision-making and responsibilities entrepreneurs (and business owners) manage everyday, we are bound to feel overwhelmed. In addition to our daily workload of service or product production, we are inundated with dealings with customers, staff and vendors via phone calls, emails, meetings, online and social media communication. It’s needless…
What is a keyword? A Keyword is any phrase you would like your site to rank for in Google’s Search Results. It is not a singular word as those would be too competitive and incomplete to target the right audience. Keywords are combinations of words that describe your industry, your location, your niche within your market,…
Why your Marketing Strategies need a Reboot These days, traditional marketing channels such as email marketing, mass mailings, TV and radio ads, billboards, newspaper and magazine ads have a decreasing effectiveness as each year passes. Internet marketing not only reaches a larger audience, it’s can be monitored with accurate analytics, and it is much more affordable.
Shop Local, Eat Local & Spend Local … that’s what Local First Lexington! is all about. Local First Lexington is a non-profit alliance of locally owned, independently operated businesses, and their membership includes a directory listing, advertising possibilities, education, networking opportunities and mixers.
Looking Back to 2016 Looking back at the end of each year is a healthy process for each business owner, to see what is working, what is not, and what needs to be addressed in the coming year. Last year was a busy year for Startup Production as we added 19 projects to our portfolio…
We took their old logo and redesigned with a simpler, more professional appeal but still using their signature rose as an accent….
The client wanted a graphic / logo specific to the product but did not interfere with the company logo or borrowed any….
Media is stalking us at every turn – from billboards on our commute, to sales calls on our phones, to endless commercials interrupting our favorites shows, to junk email piling up our inbox. We are exhausted with the traditional push marketing, and now more apt to ‘block’ it out. What instead if our content was being…
Looking back for entrepreneurs this time of year is a productive item on your end-of-the-year checklist. I like to look back this time of the year to reflect on what I did right, what I can learn from and what I need to change going forward. There were many changes for me personally during the…
There are so many social media channels these days, with new ones coming on the scene with a great deal of buzz and excitement, and then either falling by the wayside due to low verified accounts and worse yet, even less active users (examples: Ello, Myspace, Friendster, Del.ico.us, and now soon Vine).
After initially developing her site in 2008, it was time for a reboot with a new website, new responsive content management website ….
Botts Construction had a website a few years back but had gone down for some unknown reason, so they desperately needed….
