Providing web design and internet marketing services to small-medium business owners for over 20 years. Located in Lexington KY, I am a Web & Graphic Designer, Blogger, Internet Marketer, Public Speaker, Instructor and Business Owner. I not only design professional optimized and responsive websites, I show you how to convert your website's visitors to customers.
I posted to this blog introducing Instagram for business use in 2013, which at that time the social media platform had over 10 million users, and now as of June 2016 it boasts over 500 million monthly active users. That’s a 4900% increase over three years. But the improvements or changes have not stopped there.
There are times in running your business when you have to make some very tough decisions, hiring or firing staff, reducing overhead, moving locations, expanding or even downsizing your business. Whatever decisions you make, the goal should be to produce the best quality product that promotes your brand and manages the stress level of yourself…
With the abundance of commercialized ads in print, TV, radio and now online and social media, consumers are exhausted by traditional marketing. They’d rather engage with authentic content that is less about the sales pitch and more about informing or entertaining. This is called content marketing. One aspect of content marketing that has had a…
As Startup Production is a recommended vendor for Fleet Services Inc, Paul reached out to us with his logo and branding needs for his new Fleet Services (FSI) franchise in the West Virginia. Our approach with logo design with careful intention, visual meaning through symbolism and ….
This small home-based business needed a website that her and her staff could update themselves, as she wanted to blog regularly, add new CPR ….
A woman owned general contractor construction business needed a web presence to promote her company’s services, recent ….
Why do we need to focus on Millennials and why should we adjust our marketing efforts to get their attention? “Millennials, or America’s youth born between 1982 and 2000, now number 83.1 million and represent more than one quarter of the nation’s population. Their size exceeds that of the 75.4 million baby boomers, according to new…
Recent Presentations The past three months have been busy with speaking engagements and workshops that I’ve been invited to participate in. I’m so glad that through attendees of past presentations, I have been recommended to other local organizations. Although public speaking has been a challenge for me for many years, I have begun to not only…
Who are the Millennials? Millennials, also known as Generation Y, are the generation with birth years ranging from the early 1980s to around 2000s. In 2014, the Pew Research Center, defined “adult Millennials” as those who were 18 to 33 years old, born 1981–1996. Yet many in this group don’t particularly think of themselves as millennials…
Why Videos are Great Strategy for your SEO One of the big trends we’re seeing in Search Engine Optimization or website promotion, is the ROI on videos on your website especially for B2C companies, some (like Forbes.com) say that this year it “outpace written content in terms of reach, engagement, effectiveness, and overall ROI.” Video apps…
Dr. Karen Hood is Assistant Professor of Marketing at Eastern Kentucky University in Richmond, KY wanted a web presence ….
Companies, of all shapes and sizes, are all trying to decipher the rapidly changing advertising channels and where best to invest their marketing dollars. Our last post compared digital marketing to newspaper marketing. How does digital or online marketing compare to the ROI of Radio ads? With so many radio sources: traditional AM/FM, online radio…