Branding is about communicating your company’s personality with visual elements, telling a story with graphics and pictures, and being consistent with that visual theme from your logo to your website, your print materials and digital media.
When recessions hit, small business owners are hit especially hard as their budgets as well as their assets and financial gains are thinner, and thus have less ‘cushion’ to ride out the hard times. So what can you do to prepare your small business for a potential recession? How can you survive the up and downs of the economy while still growing your business? And why should your marketing efforts continue despite any economic highs or lows? How can you be creative with your marketing budget during a recession?
Keeping your WordPress website up-to-date protects your site, keeps your data secure, fixes any bugs, prevents any WordPress update conflicts, and can also improve speed as well as the look, feel and functionality of your website.
After being a tenant of YSOS for more than 15 years, I was excited and eager to promote their services with a newly redesigned website with revised content, improved branding impression, and a full description of the why the services are needed…
Well that’s a good question, considering the constantly evolving landscape of social media trends, viral topics, influencer-based marketing and AI-generated content. So how do small businesses navigate the best approach to utilize social media as a marketing channel to boost brand awareness, without draining time, resources, and budget that could be better spent elsewhere? I…
Startup Production, established in 1999, have provided practical solutions to small business owners in promoting their brand online with manageable and affordable internet marketing strategies and professional websites.
The basics of SEO have not changed … And the basic tenets that I’ve been preaching for years are still in force. Create content consistently that is: So what trends are we seeing in 2025 and what recent Google algorithm changes are impacting your website’s traffic and ranking? TREND ONE: Continue to E-E-A-T Well As…
As questions arise with any breakup, I’ve been asking myself … How did we get here? What went wrong? Why and when did things start to fall apart? And how do I begin to move on post-breakup? So, here’s my story, of the issues I have been experiencing to motivate such a change after all these years.
What makes Startup Production different when it comes to Internet Marketing? For over nearly 30 years, Startup Production has been designing, developing and maintaining information and functional websites for small businesses all around the country, with a large percentage of our business right here in Lexington KY and Central Kentucky. Many are well aware of…
We designed a logo that encompassed their inspiration of new financial beginnings, the meaning of the redbud tree and a nod to the local flora and fauna, using photos of redbud trees, their color scheme and a bright, positive design.
We created a new logo and a new website for the Coleman Group, with the colors of the bluegrass, with a representation of the types of the Class A properties they manage and broker.
Larissa and Mike came to me as clients of Mountain Association in Berea KY, as Startup Production has been a web design and marketing consultant with Mountain Association (formerly MACED) for nearly 15 years.
