A Website is Not Enough As has been repeated in my posts before, just having a website is not enough, not anymore. Have a simple website on the internet is no longer sufficient to reach your target audience and keep them engaged.
“Good design is good business” – Thomas J. Watson (former Chairman & CEO of IBM) Whether you own a restaurant, a boutique, a second-hand shop, a retail store, hotel, bed-and-breakfast, or any commercial space where customers visit … the way you showcase your product or service in and outside of your brick-and-mortar establishment can…
In the highly competitive field of hospitality (hotels, motels, restaurants, pubs and bars), it is imperative to have a strong internet presence. Creating an effective online marketing campaign isn’t always a simple task — especially for restaurant & hotel owners that are inundated with the tasks of running their business.
Selling your products or services online can greatly expand your business, and the benefits of selling through your an online storefront over (or in addition to) a traditional brick-and-mortar are pretty extensive.
Yes, it is possible to have fun, be inspired and still run a business. How? Sometimes we get so bogged down with the busy work of running our businesses that we forget the initial excitement and inspiration that drove to take that leap into business-ownership! Sometimes with all the stresses, the to-do lists and the monotony we simply…
What is Pinterest? Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, ‘re-pin’ images to their own pinboards, or ‘like’ photos.
The Golden Rule – treat others as you want to be treated – can be applied to all aspects of your life, but can also be a huge asset if you apply the ethic in your business dealings.
Are you a new business or have an idea for a new business? Are you motivated to start marketing? … Excited about your idea? … Envisioning the profits rolling in? Congratulations! But here’s the bad news … unfortunately, the odds are not favorable for your enduring success.
Networking = Making Conversations with Strangers, YIKES! Think back to a social gathering you recently attended. There are certain guests who seemed to know almost everyone in the room, moving from group to group with great ease, leaving no hand unshaken. Other guests, meanwhile, stood either alone, with just one other person or small group…
All your SEO (Search Engine Optimization) efforts will not help if your site’s bounce rate is high. Why put all your time and money in driving traffic to a site that people are quickly leaving? So let’s discuss Bounce Rate and how to decrease it.
Email Marketing vs. Direct Mailing Studies have recently show that email marketing is far more effective, much cheaper and offers faster results than direct mailing. It’s not merely faster to create and send but also delivers immediately to a sizable group of target consumers. Response rates from e-mail range around 40-60% and it is simple…
WARNING: Running a Business induces Stress Small to large business owners are inundated with the constant multitasking of running their businesses on a daily basis. Every small to medium size business owners, you will wear many hats: accounting, manager, sales, marketing & advertising, legal, business planning, technology, and don’t forget receptionist & clerical. Many SBO’s…