Startup Production, now in its 15th year of business, has had an exciting year in 2013. As internet marketing and the process of web design has evolved and transformed, we’ve added new services, expanded our team, and worked hard to keep our clients informed of these changes. “If we don’t change, we don’t grow. If…
Business Owners: It’s Time to Review With two weeks left to the year and even less of actually work days, now would be a good time to look back and review what you’ve accomplished in 2013.
There is a plethora of articles written out there on the various nuances of interpreting the ever-changing and elusive Google Analytics but for the more novice user, (the typically overwhelmed small business owner and marketing manager), I will give a quick synopsis of what can be gained from its features.
What is LinkedIn? LinkedIn provides several valuable services, as per their website, they claim to be “Your Public Profile on LinkedIn acts as your Social Selling Business Card”. They also advertise that they can enhance your trust and credibility, generate more traffic to your site, and create an indexed and ranked profile.
Content is still … King! Considering recent changes to the most popular search engine’s algorithms, these days website content has become increasingly vital to your website’s success. The former tricks of the SEO trade (link schemes, paid links, keyword stuffing, spamming, etc) not only no longer bring any benefit to your site but now will…
Google’s New Rollout of Hummingbird: What does it mean for your website? Let’s face it, Google is currently setting the bar with regards to Search Engine Optimization standards and algorithms. So if you have a website and want to get it ranked high on relevant searches for your product/service, you cannot ignore the continually changing…
Whether planning a networking event, a workshop or seminar, a charity event or business open house, the planning challenges are the same. You need to rent a comfortable and professional venue, you should book an engaging and knowledgeable speaker, choose a menu of light refreshments or meal, and determine an available date and time where…
Why Powerful? Referrals are the most cost-effective and most valuable form of marketing. Why? Because referrals, coming from friends, family or colleagues, have a great deal of trust and credibility. They are a powerful tool because they come from a credible third-party that has experienced first-hand the benefits of your product or service and your…
Where are the Buyers? So you have your e-Commerce website all setup, payment methods selected, shipping terms defined, and products are uploaded. You’re ready to go and start processing those incoming sales! [Insert Crickets sound effect here.] So where are the buyers? You may even be tracking daily traffic to your website but perplexed as…
For some business owners, this may seem an obvious answer. “My target audience is anyone interested in buying my product or service.” Or you may even have narrowed your target somewhat, for example: homeowners, small business owners, or even working moms. But these vague generalizations will cost you time and money in the long…
This is the most sought after answer from most of my clients. And today’s plethora of choices in media and ever-expanding marketing outlets are only confusing the matter.
This week a certain very frustrating sounding man called asking if I could help him. He said he started a website with one of the more popularly advertised FREE website builders and he couldn’t get the placement of his headers or subheadings right. He offered to pay whatever I wanted to help him sort out…