Why Powerful? Referrals are the most cost-effective and most valuable form of marketing. Why? Because referrals, coming from friends, family or colleagues, have a great deal of trust and credibility. They are a powerful tool because they come from a credible third-party that has experienced first-hand the benefits of your product or service and your…
Where are the Buyers? So you have your e-Commerce website all setup, payment methods selected, shipping terms defined, and products are uploaded. You’re ready to go and start processing those incoming sales! [Insert Crickets sound effect here.] So where are the buyers? You may even be tracking daily traffic to your website but perplexed as…
For some business owners, this may seem an obvious answer. “My target audience is anyone interested in buying my product or service.” Or you may even have narrowed your target somewhat, for example: homeowners, small business owners, or even working moms. But these vague generalizations will cost you time and money in the long…
This is the most sought after answer from most of my clients. And today’s plethora of choices in media and ever-expanding marketing outlets are only confusing the matter.
This week a certain very frustrating sounding man called asking if I could help him. He said he started a website with one of the more popularly advertised FREE website builders and he couldn’t get the placement of his headers or subheadings right. He offered to pay whatever I wanted to help him sort out…
Commercial Videos such as video blogs, video how-tos, product demo, video ads and video tutorials are becoming increasingly valuable and popular on the web and social medial platforms.
“Time is Money” – Benjamin Franklin “Time = Life, Therefore, waste your time and waste your life, or master your time and master your life.” – Alan Lakein
More and more businesses these days are finding ways to give back to their community through philanthropy, through pro-bono work, through employee-volunteer incentives, or product/service donations to raise money, and increasingly finding that the more they reach out to help their communities, the more rewards they are reaping.
Fear of Public Speaking – A Common Phobia Public Speaking Anxiety, also known as, Glossophobia is much more common than you think. An estimated 75% of all people experience some degree of anxiety/nervousness when public speaking. Some common symptoms of this condition include:
Successful Branding for your Business Before we begin the topic of branding, let’s define it:
A Website is Not Enough As has been repeated in my posts before, just having a website is not enough, not anymore. Have a simple website on the internet is no longer sufficient to reach your target audience and keep them engaged.
“Good design is good business” – Thomas J. Watson (former Chairman & CEO of IBM) Whether you own a restaurant, a boutique, a second-hand shop, a retail store, hotel, bed-and-breakfast, or any commercial space where customers visit … the way you showcase your product or service in and outside of your brick-and-mortar establishment can…